In many cases, the answer to the question is – “Do you need a blog for your eCommerce website”? – is yes. Truth is, most websites and online businesses can benefit from having a blog.
To start with, Shift4Shop did a study on eCommerce has gathered some eCommerce statistics for us:
- 50% or more of the readers are also online shoppers
- Mobile traffic constitutes more than 50% of the total eCommerce traffic
- 26% of shoppers are likely to share the product on social media
- Over 80% of shoppers research products online before purchasing
While the above statistics are certainly intriguing, they’re not enough to get you to start a blog, as they’re mostly related to eCommerce itself.
Bear in mind that blog posts especially should be optimized for speed to enjoy the best rankings on search engines. While good web hosting is a great part of the equation, you also need to perform speed optimizations on your blog to ensure a smooth user experience. One of the first steps to take towards a quick website is to optimize your images to an adequate size.
Having a blog is not a necessity, however, it does provide huge benefits for your website and can grow your business revenue with time.
5 Reasons why you need a blog for your eCommerce website
Here are 5 reasons why you should consider adding a blog to your eCommerce website.
1. A blog gives you the option to better inform the visitors
Blogging can be a great way to inform your visitors about the product you are selling. You could have a tutorial on how to use it, a guide on how to order, detailed information about a product, or anything else related.
One other thing you can do is to show your visitors more of your brand, who you are, what your goals and mission are – and ultimately how you can help them.
In short, blogging helps you tell a better story about your brand.
2. Better SEO (Search Engine Optimization)
If organic traffic is important to your business, then blogging is the way to go. With good planning, awesome content, and consistent posting, you can greatly improve your SEO and achieve higher rankings on search engines such as Google or Bing.
All your content will be indexed by crawlers owned by the appropriate search engine. Since search engines are looking to show the most relevant results only, if you make sure to focus on your target audience, smartly use keywords, and create relevant content, you should be climbing the search engine pages as time goes by.
Search engines such as Google love fresh content, so by publishing new content frequently, you are letting the search engine know that your website is not abandoned, and you’re constantly working on improving it.
3. Give people something to share
While your product might be sharable technically, you can provide much more value in a blog post than on a product page. Consider the possibilities to get your customers to share your website with their friends, this can range from guides to listicles to feature posts – all with thousands of words of information readily available for your visitors to read and share.
When you’re blogging, all the helpful content sips into the mind of your viewers and can even come up during conversations with friends when topics similar to the content on your blog are brought up.
4. Your blog can help you grow your email list
Email marketing is the cheapest form of marketing with a high open and conversion rate.
If your blog offers useful content for your readers, you should take advantage of recurring visitors and add a newsletter form where they can sign up to receive news from your company.
And you don’t have to use a huge, disruptive popup to ask readers to join your email list. Simple things such as a form at the end of each article – after the visitor finished reading it – also work for many websites.
This will allow you to notify the reader that a new post has been published, but also allow you to send them any promotions or featured products you might have.
5. Blog content can be used interchangeably with social media posts
Blog posts feature a lot of information – especially a lot more than any social media post. Due to this, you can recycle data such as quotes, statistics, or whole paragraphs from your blog post and share it on social media, adding a link to the full post.
Since blog posts are much longer than social media posts, you can do this more than once per blog post, allowing you to build a better social media presence and increase traffic to your blog at the same time.
Furthermore, as visitors love original and beautiful images, you can always share images within your blog post on social media. With the correct context, it will allow you to increase the share rate of your social media posts.
Blogging has become increasingly popular in the last years, and in some niches, it has become extremely hard to get through the crowd and rank on the first page of Google. If you’re starting a blog, make sure you are ready to post for a period of time when you will not be getting much traffic.
Once you settle in and start ranking on Google, then you need to continue posting, otherwise, Google might rank down your website if it hasn’t been recently updated.
We hope the reasons provided in this article are helpful and have led you to a better path to deciding whether to start a blog. Our team has created a short guide to choosing the best web hosting for your blog. As a major website hosting company, it is our job to ensure your websites are as fast and secure as possible.