In 2018, Google began showing its Chrome users ‘Your connection is not private’, when they click on a non-HTTPS website. It told its webmasters that if they have a non-HTTPS website, they risk losing traffic and the pop-up notification will be displayed to the Chrome users. Therefore, switch from HTTP to HTTPS is a must for online websites.
HTTP and HTTPS are the two most important protocols. The primary difference between the two is if a website uses HTTP protocol, the exchanged data can be read by third parties, such as hackers, ISPs, and network administrators. But if a site uses HTTPS, it means the site is encrypted. So, using HTTP is just like sending a top-secret letter in an unsecured envelope. HTTPS is like sending crucial documents through a courier service. So, the information is transferred safely.
With time, HTTPS is becoming more popular. However, as per research conducted by StatOperator, just 37% of the top 1 million sites use an encrypted connection. In case you are still wondering why you should switch from HTTP to HTTPS, take a look at the inarguable reasons given below.
1. Google Chrome Marks HTTP Sites as ‘Not Secure’
Chrome version 68 was launched on July 24, 2018. Chrome is going to mark all HTTP sites as not secure. There is no exception.
So, in case you have an HTTP site and the clients receive a message that the website is not secure, you might lose their trust. Presently 60% of the internet surfers use Chrome, and the number only keeps increasing. This will cause you to lose traffic. Thus, if you want to retain your customers, you should switch to HTTPS.
2. Ensures Better Search Engine Ranking
Google has not yet confirmed that HTTPS is a search engine ranking factor. However, Google has admitted that it prefers sites using HTTPS. According to an analysis of SSL and its impact on ranking, by Searchmetrics, there was a positive effect on visibility in the SERPs with HTTPS.
Cloudtec was able to double their number of 10 rankings when they switched to HTTPS.
Remember, you might see a negative side-effect when you migrate, but it is only temporary. This happens because Google recalculates the SEO signals. Nevertheless, if you migrate properly, you are going to be fine for a long time.
3. Prevents the Website Hacking
It is very easy to hack an HTTP website. Even a child with little technical knowledge can do it. A special tool or browser plugin is all that they need to hack the site. In case an attacker connects to the same Wi-Fi network as you, he/she will get access to the HTTP packets you are sending and receiving.
They will get to see-
- The content you are checking, the articles you are reading, and the type of movies you are watching over the internet.
- The login credentials
While they can see what you are doing, hackers can also inject malicious code. The easiest solution is to switch to HTTPS.
4. Keeps Google Analytics from Showing Wrong Data
Google Analytics is a top-notch web analytics service. However, did you know that when it is an HTTP site, Google Analytics might classify some referral traffic as Direct and lead browsers to wrong conclusions?
This is because internet protocols tend to work in a way that the data of the referrer isn’t passed if the user visits a secure or HTTPS site and clicks on a link that points to an unsecured or HTTP site.
5. Ensures an Effective PPC Campaign
Most of the revenue of Google comes from selling advertisements. In case users visit the site but don’t convert, advertisers are not going to keep paying for Google ads. Thus, using HTTPS will help in reducing bad ad practices and improve conversion rates.
Furthermore, in 2018, Google Ads began redirecting HTTP search ads to HTTPS, automatically. Moreover, they started warning advertisers to stop using HTTP addresses for their landing pages. Thus, switch from HTTP to HTTPS becomes necessary.
6. Switch from HTTP to HTTPS Prevents Data Tampering
When you use an HTTP connection, ISPs or Wi-Fi hotspots might integrate their own ads. Yes, it is against the law, but it happens.
For instance, Comcasts’s open Wi-Fi hotspots are known to inject ads into the browser.
In theory, if you use an HTTP connection, ISPs and governments can spy on the content the visitors are checking out without any hassle. We are writing theoretically because we don’t have evidence that any government has done it.
HTTPS on the other hand makes it difficult for ISPs to track the videos and articles your viewers are checking out.
7. HTTPS is the Future
In case you would like to implement the latest technologies, such as PWA, AMP, or HTTP/2, you need to have an HTTPS website.
Here are what the acronyms stand for.
- AMP: This is a project to enhance web content’s performance. It lets you create lightweight pages for mobile devices. AMP pages have limited CSS and HTML.
- HTTP /2: It’s a relatively new internet protocol. Almost 27% of the sites use it, according to W3 Tech’s 2018 survey. The protocol offers several performance improvements over the HTTP 1.1 protocol. So, if you would like to use HTTP /2, you need to have an HTTPS site.
- PWA: In case you would like to implement a PWA, you need to have HTTPS. It is an emerging trend to create a site that performs like apps. These sites load faster and respond quickly even if the users have a slow internet connection.
Ready to Switch from HTTP to HTTPS?
Hopefully, this article has helped in explaining why you should switch from HTTP to HTTPS. In case you are ready to make the switch, get in touch with Eltris Hosting. It is a shared hosting company that offers various software development network solutions services. Eltris’ web hosting plan starts at $99 per year. There are three different plans to choose from. It commits to delivering first-class services to the customers. With over two decades in business, Eltris’ experienced team knows how to keep things running.