Are you someone who has recently launched their carer or a startup? If yes, then you must be knowing the importance of sending business emails. All professional work-related projects and business endeavors requires a business email account with a domain email address.
Have you noticed that a lot of people who use emails for business-related purposes have their own domain name towards the end of their email address. Ever wondered why is this the case? It is a sign that distinguishes whether you are a professional or an amateur based on your domain email address.
Why should you use a domain email address?
In the corporate and business world, your website and email address holds utmost importance for your business. Your email address is another similar asset that heightens the perception of your business to your clients. That is why all reputed companies have their own domain email address. They also provide a new business email id to their employees who have recently joined their organization.
Besides, your prospects expect you to have a professional website as well as a domain address in your email. It is something that subconsciously builds trust and gives a sense of legitimacy to your business. Sure you can use free email service providers. They are perfect to send personal emails and sign up to various websites on the internet. A free email service provider such as Gmail or Yahoo is not recommended for any business.
Just imagine that you get an email from your bank and it is from a Gmail account. Would you trust the information present in that email? If you receive such an email then it is definitely a scam. There are 100% chances that you would be right most of the time in detecting these scams. No legitimate professional organization uses a standard free email address for work-related purposes.
A domain email address for your business separates itself from all of the amateurs that you are competing with. Even if your competitors have figured out other ways to engage their prospects, you have an advantage in terms of legitimacy when it comes to converting your prospect. A free email id is a clear red flag that your users will notice while having a conversation with you.
What special features do you get with a domain email address?
There are a number of features that you get with a professional domain address email id.
Security and Trust
You get to have more secure end-to-end encryption (if your service provider permits it) than most free email service providers. A domain email address is also a must-have for business owners that need everything organized across their company. In a survey, it was seen that nearly 75% of e-commerce shoppers in the US feel that a domain based email id that matches the domain of your website is a critical factor when it comes to trust between the retailer and customer.
Personalized email id
You can also assign various personalized email ids to your employees, departments, and other channels of communication. For example, you can have a separate email id for support and customer service. Use “email@example.com” for customer support and have another for sales such as “firstname.lastname@example.org“. The best part about having separate email id for various departments is that even though they are different email ids, you can still manage them under one platform in your admin settings. It is very easy to monitor all the activities taking place on these email ids. This ensures that you have a track of all the conversations taking place within your company.
If you have a small business, then you might not have too many departments in your company. If this is the case, then here is a great tip. Route all your email-ids in a way that whenever someone sends a support related email on the support email id, it gets routed to your primary id. And whenever someone sends any sales email to the sales department you still get it to your primary id, and so on with all the other departments. What this does is that it gives your company a sense of professionalism. It portrays that you are a big company that has organized departments within itself.
One of the biggest perks of using your own domain in the email address is to have the best privacy. Free email service providers like Gmail and Yahoo make you accept user agreements that essentially limits your privacy when you are using their email service. They have an incredible amount of user data on their servers. When you opt for an email service provider that is custom made according to your business needs, you don’t need to worry about your privacy. Only when your data is stored on a third-party server you have very little control over what it is being used for.
There are a plethora of advantages of using your own domain email address if you are a professional. It not only sets you apart from the competition, but it also gives your company a lot of credibility and legitimacy in the eyes of your customers. You also get access to a lot of features and benefits that are not available with a free email service provider. Keep your company’s private data confidential and have better encryption for your emails by using a domain email address.