website load time

Website Load Time and Performance: Things to Know

Do you know how much time your site takes to load? Even a second delay in website load time can lead to a 16% decrease in customer satisfaction and will prevent them from coming back. It can cause a 7% loss in conversions, meaning less money for you. 

According to Amazon, even a second of lag in load time causes them to lose $1.6 billion in sales every year. So, website speed sells!

What is Website Load Time?

Website load time refers to the amount of time a web page or media content takes to be downloaded from the website hosting server and displayed on the requesting web browser. So, website load time is the time between clicking on a link and the display of the whole content on the requesting browser. 

There are three basic aspects important to understand website load time in the context of website performance and user experience. 

  • Response of the browser to the page loading requests. 
  • The time taken to deliver the requested content along with the accompanying HTML content to the requested browser. 
  • The view of the end-users as the web page opens on the browser – this is the ultimate measure of the page loading time. 

Website performance can have an effect on your rankings in search engines. This is because search engines are developed under algorithms that incorporate key factors, such as user experience, page speed, website performance, and other performance metrics. 

So, the best way to maximize website performance is to emphasize on optimizing loading time from the ground up. 

Website Performance can Impact Your Business’ Success

Website performance is user experience, the power of loading time, translating to a good online shopping experience inspires sales figures. This, in turn, decides the success of your online business. 

Google, the industry kingpin, started factoring page speed into its search algorithm since the time it experiences the repercussions of the lapses in website performance affecting sales. Google experienced a 20% slump in traffic that resulted from the only half-second delay in web page loading times. 

Also, has shown that 88% of web browsers opt for online retailers that deliver high performance along with a user-friendly website experience. About 50% of the users abandon a site that fails to load within 3 seconds. 

So, how can you really optimize website load time to improve your website’s performance? We have listed a few tips that will help you out. 

Tips to Optimize Your Website Load Time

1. Minimize the HTTP Requests

HTTP requests are made for every element on the site. These are scripts, images, and style sheets. A major portion of a site’s loading time is associated with the on-page elements. Thus, sites that have loads of these components will have more HTTP requests. 

With the help of the developer tool setting, you can find out the number of requests the website makes. Thereafter, take measures to reduce the number. For instance, you can simplify the design and declutter the site. Also, take out unnecessary redirects. Sure, these might be required to fix broken links, but they lead to additional HTTP requests. This, in turn, can slow down the site loading speed. 

2. Opt for a Performance-Optimized Hosting Solution

The hosting provider you are choosing plays a significant role in the management and performance of the website. This includes page speed. But many people tend to make the mistake of settling for mediocre hosting to pay lower monthly money. 

But cheap hosting solutions might often lead to poor website performance. It means sharing resources between several sites on an overload server that can end up straining the page load times. 

There are performance-based hosting solutions, such as Eltris Hosting. You get a powerful platform that ensures good speed. With Eltris, you never have to worry about other sites draining your pool of prospective resources. Also, it offers professional customer support. Eltris ensures an individual approach to every customer. 

3. Cache the Web Pages

The cache is one of the best ways to speed up the website load time. Caching stores copies of the site’s files, minimizes the work required for the server to generate, and serves a web page to the browser of the visitor. 

Caching the web pages helps in lowering time to the first byte as it requires the server to use fewer resources for loading pages. There are different ways to cache web pages. You can let your host handle it for you. Or, you can use a caching plugin. 

4. Compress and Optimize the Images for Website Load Time

With images, you can improve the appearance of a site and enhance your content quality. Nevertheless, large images can slow down the website load time. Thus, one of the best ways to increase page loading is to compress the images and optimize them. It includes changing file formats, enabling lazy loading, compressing images through lossless or lossy compression. 

As you reduce the file size of the images, you reduce their weight. Thus, the pages load more easily and quickly without damaging the quality. You can take the help of different image optimization plugins for this. So, a plugin can automatically compress and resize images without affecting their quality. 

5. Remove Unnecessary Plugins 

Not all plugins are the same. Having excessive plugins on the site, leads to unnecessary bloat, and slowing down the website load time. Moreover, plugins that are not well-maintained or outdated pose a threat. It might lead to compatibility problems hampering its performance. 

Hence, it is better to minimize the number of plugins that you are using on the WordPress site. The best way to do this is by disabling and deleting the plugins that are not in use.

Also, you should check the plugins you have installed for evaluating if they are at all necessary. There might be some tools with overlapping features and functionalities and some that are no longer relevant.

To identify the plugins you don’t need, you should test them individually. 

Bottom Line

Fast loading time is a crucial component of user experience. It is one of the components of the Google ranking algorithm. Thus, if you are successful in improving website load time and performance, you are sure to see an influx of traffic. Eltris Shared Hosting will surely help you to improve your website speed and grow our business.