How you can improve the SEO of your WordPress website

Starting on the website is about more than just building your website. The more difficult part is getting visitors to your website.

One of the free ways to get more visitors to get more traffic to your site is to improve the SEO on your website and make sure that your posts and pages are ranking highly on search engines such as Google and DuckDuckGo.

What is SEO?

SEO – or Search Engine Optimization – is a strategy, a suite of optimizations or modifications you can make to your page or posts to give them a higher chance of ranking high on Google.

This is not gaming or tricking the system. Usually, all the SEO you add to your website also provides a better user experience for your visitors or for people that find your website on a search engine.

If you’re running a business or even just a regular website, you need to optimize your content for search engines – your competitors sure will be doing it.

5 Ways to improve your WordPress SEO

Since SEO is one of the most efficient methods to get more traffic, it’s important to learn how to optimize it on your own. It will also be helpful when you’re adding new posts or pages to the website.

1. Start with the WordPress SEO basics

WordPress, out of the box, already has some SEO options turned on, such as site visibility. However, this is not nearly enough for good SEO results.

The first thing you should do when you set up WordPress is going to Settings → Permalinks and change them to the SEO-friendly URL style which is called Post Name. These URLs provide details about the content right in the URL.

Then, you need to choose your WordPress SEO plugin – two of the most popular ones are Rank Math and Yoast SEO – however, there are many more to choose from.

Once you choose your plugin, make sure to enable XML sitemaps so that Google can have an easier time indexing your website.

Another thing you can do – which does not necessarily improve your SEO – is to integrate with Google Search Console. This will give you insight into how your website is performing on Google.

To do this, you can install the Google Site Kit plugin and enable the Search Console integration, or do it manually through Google’s Dashboard.

2. Increase your website performance

It’s no secret that Google prioritizes faster-loading websites over slower ones. In the past, this was based on the Desktop website results, however, now, it’s based on the mobile results.

Google has a tool called Page Speed Insights which lets you see how high on the scale you are. In many cases, it’s easy to get your website to score high on the Desktop, however, it’s much harder to score high on the mobile test.

This tool – apart from providing a current score – will also let you know how you can improve your score. These suggestions, while not always easy to implement, are great optimizations for your website speed.

While page speed matters, it’s not the be-all and end-all of SEO. It can help greatly, however, sometimes it’s not worth it to sacrifice in other places to improve your speed.

After all – Google’s own YouTube – fails this test, as can be seen in the screenshot above.

When it comes to WordPress – choosing an optimized theme is critical to having great site speed.

Our WordPress hosting optimizations using LiteSpeed server allow you to install a powerful LSCache plugin that will automatically take care of many speed optimizations.

3. Use internal links

All search engines maintain a list of links and their authority. The authority of a link or domain increases as more legitimate sources place that link into their pages or posts.

Now, the equation of what exactly makes a “good link” is always kept secret so that people do not try to trick the system. However, making a habit of linking to your own posts will improve your website SEO.

In case you are posting more often, then you can make a requirement to link internally to multiple links within a blog post.

This will ultimately lead to higher traffic and increased domain and link authority for all of your blog posts.

4. Take care of your post meta

Most search engines will allow you to change how your page or post appears on their search pages. This can be done by editing the Post Meta – functionality which is usually provided by SEO plugins.

This is how a search result looks on Google:

The title and description both offer a place to describe the page or post in short details – having better explanations means that you’ll be able to attract more visitors from search engines.

While these do not directly affect your search engine rankings, better descriptions ensure that more clicks come through – which means that with time your page or post will start to rank higher.

5. Make sure your website is secure

Search engines love secure websites. Sending searchers to unsecure websites does not make sense as it will reduce the level of trust in both the search engine and the website.

Firstly, make sure to enable SSL on your website. Since most websites today will have SSL enabled by default and for free, we will not delve too deep into this. Eltris also provides Free SSL for all your domains so you do not have to worry about this.

Other than that, you need to make sure that your website is not infected, and that it’s not open to infections. Make sure that all the plugins and themes you are using are from reputable vendors.

Furthermore, for additional security, you can install a plugin such as WordFence Security which will proactively monitor your website and block any suspicious requests to protect your website.

At times, solutions like this can put an increased load on your server, however, it’s worth it for the additional security.

Ending thoughts

In the past, improving your SEO on WordPress was much more difficult than it is today. There weren’t so many plugins to help with SEO – and the available ones did not have nearly as many features as the current ones have.

While the road to great SEO is not easy, it’s a matter of trying and trying, then trying again until you get it right, there are too many variables. Of course, there’s always the option of finding SEO experts to optimize your website.

However, nowadays, anyone can improve their WordPress SEO – even with little to no knowledge. Just using one of the available plugins and implementing their recommendations will provide you with great SEO improvements.