Emails have become the primary communication tool across all businesses and industries in today’s modern world. One of the first steps business owners take after starting a business is setting up a business email account. But with endless email hosting service options available, finding the one that best suits your requirements can be a challenge. Let us help.
Here are some vital factors to consider when choosing your email hosting provider.
Establish your business email strategy
Before searching for an email hosting provider, take some time and devise your email strategy. In most businesses, email is the primary mode of communication for both B2B and B2C. However, the way companies use emails can vary.
For some businesses, the email could be the go-to sales channel. You can send sales emails to your leads to generate sales and revenue. In such cases, you’ll need a provider that offers robust sales capabilities, like automation, integration, reports, & analytics.
On the other hand, you can also use email to increase brand awareness. Several businesses use email to share content or ideas. Newsletters are an excellent form of email marketing content that you can use. If your goal is to increase awareness, look for a hosting provider that allows seamless content creation, with extra storage space and intuitive templates.
In all, figure out how email fits into your overall business strategy.
Prioritize the important features
Email hosting providers can vary in terms of features and functionality. Some may offer basic capabilities like personalized domain name and additional storage. Other providers may provide advanced specifications, including CRM integration and automation features.
Once you have your email strategy in place, start reviewing the features you need. If you’re a startup, don’t go overboard with features. Instead, stick to only the necessary features that will help you achieve your top goals.
For instance, if your objective is to nurture leads, opt for features like personalization and segmentation. If you want to make sales, integrations and CRM capabilities can come in handy.
Security is critical
Most often than not, business communications include confidential data that should be accessed only by the desired recipient. Any shortcomings in email security can lead to unauthorized access, data breaches, and monetary loss.
Free email hosting services lack the necessary security features, making their users more vulnerable to cyberattacks. So, opt for a provider that offers robust security.
Eltris, for example, offers security capabilities like TLS / SSL encryption, Sieve Filters, Spam & Virus Protection, and Automatic Backup.
Administration, operation, and support
As discussed, email is the backbone of business communications. And you would certainly be unwilling to share your confidential business information with third-party email services.
Find an email hosting provider that gives you total control of your email environment. You should have your dedicated servers, where you’re in charge of who gets access to your emails and who doesn’t. Most importantly, all of this should be packaged in a simple, easy-to-use interface. You don’t want your team to spend time figuring out how to use an email service, right?
In addition, don’t compromise on customer support. The best email hosting services provide exceptional support, ranging from installation, troubleshooting, and maintenance to 24×7 real-time assistance.
Flexibility and compatibility of email hosting provider
Business email hosting is aimed at improving the efficiency of your communications. The email has applications beyond internal communications and customer support. You might have to send a meeting reminder to a potential business partner. Or, maybe you need to respond to a business opportunity. Not having a flexible solution can make your communications ineffective.
Thus, find an email service that offers enterprise-level syncing with multiple devices. All your employees should be able to access contacts, calendars, and shared folders within a few clicks.
Moreover, your email hosting provider should allow seamless scalability. You may have 15 employees for now, but you’ve surely planned to scale-up. Find a provider that makes scaling up and down quick, flexible, and hassle-free.
Storage and archiving
“Your mailbox is full” is a frustration for all business users. Cluttered, disorganized, and full inboxes can kill your business’ productivity. Your employees will need to delete and archive emails to make space for more important messages. This drudgery is both unproductive and unnecessarily time-consuming.
The best email hosting providers offer ample email storage. They also provide automatic organization and archiving of emails to ensure your inbox remains clean and intuitive.
Having these capabilities enable your employees to skip the recurring inbox-emptying tasks and focus on more productive jobs.
Service availability of email hosting provider
If your business works on a “follow-the-sun” model, you’d want your email service to be up and running 24×7. And that too, without any latency or speed issues. Even a single hour of downtime can be catastrophic for your business. Hence, opt for an email hosting service that offers a financially-backed service-level agreement (SLA) of 99.9% uptime.
In a nutshell, your customers should be able to reach out to you at any hour of the day. And you should be able to respond to their questions and queries promptly.
Determine your budget
Lastly, know your budget. There’s no fine line when it comes to deciding an email marketing budget. How much you’re willing to invest in email marketing will depend on your business’ goals and your overall operational expenditure.
Reliable email services provide tiered packages. For example, Eltris has small business plans starting from just $59 per year. Therefore, you can try out the smaller plan to check out the usability and the features you need. Once you’re satisfied, you can scale up and go for enterprise plans.
Wrapping up: Best Email Hosting Service
Investing in a business email hosting service has a plethora of benefits. But to avail those benefits, you need to make sure you pick the right provider.
Numerous factors come into play when selecting an email hosting service. But it all boils down to one element: business objectives. So, establish a clear understanding of what you’re trying to achieve, and the remaining pieces shall come together automatically.
Are you looking for a reliable, secure, and affordable email hosting service provider? Check out Eltris.