Why Switch from HTTP to HTTPS Today?

In 2018, Google began showing its Chrome users ‘Your connection is not private’, when they click on a non-HTTPS website. It told its webmasters that if they have a non-HTTPS website, they risk losing traffic and the pop-up notification will be displayed to the Chrome users. Therefore, switch from HTTP to HTTPS is a must for online websites.

HTTP and HTTPS are the two most important protocols. The primary difference between the two is if a website uses HTTP protocol, the exchanged data can be read by third parties, such as hackers, ISPs, and network administrators. But if a site uses HTTPS, it means the site is encrypted. So, using HTTP is just like sending a top-secret letter in an unsecured envelope. HTTPS is like sending crucial documents through a courier service. So, the information is transferred safely. 

With time, HTTPS is becoming more popular. However, as per research conducted by StatOperator, just 37% of the top 1 million sites use an encrypted connection. In case you are still wondering why you should switch from HTTP to HTTPS, take a look at the inarguable reasons given below. 

1. Google Chrome Marks HTTP Sites as ‘Not Secure’

Chrome version 68 was launched on July 24, 2018. Chrome is going to mark all HTTP sites as not secure. There is no exception. 

So, in case you have an HTTP site and the clients receive a message that the website is not secure, you might lose their trust. Presently 60% of the internet surfers use Chrome, and the number only keeps increasing. This will cause you to lose traffic. Thus, if you want to retain your customers, you should switch to HTTPS. 

2. Ensures Better Search Engine Ranking

Google has not yet confirmed that HTTPS is a search engine ranking factor. However, Google has admitted that it prefers sites using HTTPS.  According to an analysis of SSL and its impact on ranking, by Searchmetrics, there was a positive effect on visibility in the SERPs with HTTPS. 

Cloudtec was able to double their number of 10 rankings when they switched to HTTPS. 

Remember, you might see a negative side-effect when you migrate, but it is only temporary. This happens because Google recalculates the SEO signals. Nevertheless, if you migrate properly, you are going to be fine for a long time. 

3. Prevents the Website Hacking

It is very easy to hack an HTTP website. Even a child with little technical knowledge can do it. A special tool or browser plugin is all that they need to hack the site. In case an attacker connects to the same Wi-Fi network as you, he/she will get access to the HTTP packets you are sending and receiving. 

They will get to see-

  • The content you are checking, the articles you are reading, and the type of movies you are watching over the internet. 
  • The login credentials

While they can see what you are doing, hackers can also inject malicious code. The easiest solution is to switch to HTTPS. 

4. Keeps Google Analytics from Showing Wrong Data

Google Analytics is a top-notch web analytics service. However, did you know that when it is an HTTP site, Google Analytics might classify some referral traffic as Direct and lead browsers to wrong conclusions?

This is because internet protocols tend to work in a way that the data of the referrer isn’t passed if the user visits a secure or HTTPS site and clicks on a link that points to an unsecured or HTTP site. 

5. Ensures an Effective PPC Campaign

Most of the revenue of Google comes from selling advertisements. In case users visit the site but don’t convert, advertisers are not going to keep paying for Google ads. Thus, using HTTPS will help in reducing bad ad practices and improve conversion rates. 

Furthermore, in 2018, Google Ads began redirecting HTTP search ads to HTTPS, automatically. Moreover, they started warning advertisers to stop using HTTP addresses for their landing pages. Thus, switch from HTTP to HTTPS becomes necessary.

6. Switch from HTTP to HTTPS Prevents Data Tampering

When you use an HTTP connection, ISPs or Wi-Fi hotspots might integrate their own ads. Yes, it is against the law, but it happens. 

For instance, Comcasts’s open Wi-Fi hotspots are known to inject ads into the browser. 

In theory, if you use an HTTP connection, ISPs and governments can spy on the content the visitors are checking out without any hassle. We are writing theoretically because we don’t have evidence that any government has done it. 

HTTPS on the other hand makes it difficult for ISPs to track the videos and articles your viewers are checking out. 

7. HTTPS is the Future

In case you would like to implement the latest technologies, such as PWA, AMP, or HTTP/2, you need to have an HTTPS website. 

Here are what the acronyms stand for. 

  1. AMP: This is a project to enhance web content’s performance. It lets you create lightweight pages for mobile devices. AMP pages have limited CSS and HTML. 
  2. HTTP /2: It’s a relatively new internet protocol. Almost 27% of the sites use it, according to W3 Tech’s 2018 survey. The protocol offers several performance improvements over the HTTP 1.1 protocol. So, if you would like to use HTTP /2, you need to have an HTTPS site. 
  3. PWA: In case you would like to implement a PWA, you need to have HTTPS. It is an emerging trend to create a site that performs like apps. These sites load faster and respond quickly even if the users have a slow internet connection. 

Ready to Switch from HTTP to HTTPS?

Hopefully, this article has helped in explaining why you should switch from HTTP to HTTPS. In case you are ready to make the switch, get in touch with Eltris Hosting. It is a shared hosting company that offers various software development network solutions services. Eltris’ web hosting plan starts at $99 per year. There are three different plans to choose from. It commits to delivering first-class services to the customers. With over two decades in business, Eltris’ experienced team knows how to keep things running. 

Tips to Secure WordPress Website from Hackers

WordPress is one of the most popular Content Management System. However, it is also a frequent target for hacking. Hackers target the theme, plugins, the core WordPress files, and also the login page. If you have a WordPress site, you need to secure it from being hacked. No matter the type of content you provide, your site isn’t an exception. But what’s good is most threats can be easily prevented, if you spend some time implementing tips to secure WordPress website. Let’s take a look at what you can do. 

1. Select a Good Hosting Company

One of the best tips to secure WordPress website is to ensure the security of your WordPress site is to choose a hosting provider that offers multiple security layers. Many might prefer going with a cheap provider to save money and save it elsewhere within the business. Nevertheless, you shouldn’t be tempted by this as it can often lead to nightmares. If you choose a cheap hosting company, your URL might be redirected somewhere else and the data might get erased. 

By adding a tad more for a quality hosting company means you get additional security layers for the site. 

2. Limit Logins to the Website

You will find software solutions that block bots that fill in usernames and passwords repeatedly on the login page of the WordPress site. However, if you want to focus on limiting the logins, there is a plugin known as Limit Login Attempts Reloaded. This allows publishers to block all hackers who are entering a set number of failed combinations of username and password, automatically. 

For instance, you can set to block users after three failed attempts to enter the password.

3. Avoid Using Nulled Themes

Premium themes for WordPress do not only look professional but are also customizable. This isn’t the case with Free Themes. Premium themes are created by skilled and expert developers. The themes are also tested to ensure they work. You can customize the theme of the site as you prefer. In case something goes wrong on the platform, you will receive complete support. Furthermore, you will get theme updates, regularly. 

But there are some sites that offer cracked themes. It is also known as nulled themes. These are hacked versions of premium WordPress themes. It is made available to you through illegal means. These can be dangerous for the WordPress site. The themes might contain malicious codes that can destroy the database and site or log the admin credentials. 

Sure, you might be tempted to save a few dollars on the theme, but avoid going for nulled themes.

4. Backup the Site Regularly

Back up the site to create a copy of the data on the site and store it somewhere. When you do this, you can restore the site from the backup you have taken, in case something happens. 

In order to take a backup, you will require a plugin. You will find many backup solutions in the market. Make sure you choose a trusted backup plugin. With these, you will be able to restore the site to exactly how it was before. It is one of the safe tips to secure WordPress website.

5. Disable File Editing

As you set up the WordPress site, you will come across the code editor function on the dashboard. With this, you can edit the plugin and theme. You can access it by going over to Appearance and then Editor. Another way to look for the plugin editor is by going over to the Plugin and then Editor. 

But as soon as the site is live, disable the feature. In case a hacker gets access to the admin panel WordPress, they can integrate a fine-drawn malicious code to the plugin and theme. At times the code is so subtle that you won’t even notice it until it is too late. 

To disable file editing, just past the code, wp-config.php file.

6. Use Strong Credentials for the Site

One of the most common hacking techniques is brute force attacks. This is because they are easy to execute. Anyone with a little technical knowledge will be able to launch a brute force attack with the help of simple hacking tools. 

However, another reason why the attack is so easy to pull off is that several site owners use weak admin credentials. The best way to protect a WordPress site from hackers is to use strong credentials. Use a password that includes numbers, letters, and other special symbols. Make sure that the password you are setting is unique. It is better not to use it for any other account. This way if your other accounts are compromised, the WordPress site will still remain safe. 

7. Install SSL Certificate

Single Sockets Layers, commonly known as SSL encryption technology, is being used for different kinds of websites. Initially, SSL was used to secure sites for transactions, such as payments. However, Google has now recognized its importance. It provides SSL certification a weighted place in Google’s search result.

SSL is crucial for sites that process sensitive details, such as credit card details, passwords, etc. If you don’t use it, data between your server and the user’s web browser is delivered in simple text. So, hackers can read it without any hassle. But if you use SSL, sensitive details are encrypted before it is transferred from the browser to the server. 

Bottom Line: Tips to Secure WordPress Website

WordPress security is an important part of a site. In case you fail to maintain your WordPress security, it can get hacked. You can easily maintain your website. In fact, it can be done without spending a great deal of money and using tips to secure WordPress website. 

Some of the solutions are for advanced users. If you need a secure hosting provider, choose Eltris Hosting. The company does its best to offer top-notch service to its providers. It is an award-winning service that offers friendly customer support. The plan starts from $99 per year only. The two decades old team knows how to keep things up and running for their customers. It aims to achieve a perfect match of reliability, convenience, speed, and privacy.