Tips to Improve Email Deliverability Rate

Email is a very handy and important tool for marketing purposes in an organization. You can get a very high delivery rate by using emails if it gets successfully delivered to the inbox. But if you have not implemented the process by using the optimal approach, you may witness low delivery rates. This will not be a good sign for your business. As per the experts, 95% and higher is considered as a good email deliverability rate.  In this article, we will tell you the most important tips to improve email deliverability rates.

Are Email Delivery and Email Deliverability the same?

When your email message gets accepted by the email service provider, it is called email delivery. But when the email comes directly into the subscriber’s inbox, it is called email deliverability.

It depends on multiple factors if your email will get delivered into the inbox or not. They are IP address reputation, sender reputations, DKIM DNS records, SPF records, etc. Every business wants that the email deliverability rate is very high because then only it will be opened by the recipient.

Some email service providers will also check for a domain blacklist to see if your domain is present in that list or not. If your name is present there, your email will go directly to the SPAM folder and will never reach the inbox. ISPs keep a list of these blacklist domains so that they can keep the users safe from spammers.

Therefore, it becomes very important to follow the tips to improve email deliverability rates. This will increase your engagement rate with the users as the open rates and click rates will increase. Once you follow the best practices, your bounce rate will automatically come down.

Tips to follow to Increase Email Deliverability Rate

Tip #1. Have an up to date mailing list

It is recommended to remove the outdated emails from your mailing list as it will negatively affect your email deliverability rates. Nowadays, ISPs are more concerned towards the user engagement rates rather than only focusing on the spam filters. This helps them to know if the subscribers are interacting with your emails or not. This is considered as a factor to determine if the email should go to the inbox or spam folder.

Because of outdated emails, it may bounce back. This will lead to high bounce rates and hurt your reputation. So, you will not be able to reach out to more users.

To avoid these drawbacks, check your mailing list regularly and remove the subscribers who are not actively engaged.

Tip #2. Let the new subscribers verify their email address

It is possible that the users might mistype their email address while subscribing on your website. This might be due to many reasons like rushing up things, not looking at the screen while typing, or not paying attention. So, it is your responsibility to get the email address verified from the user to avoid negative email deliverability rates. If any person is using someone’s email address to sign up, you can check that too by sending them an email to verify their ownership of the email address. This will help you to have an active and engaged list of subscribers for positive communication.

Tip #3. Avoid attaching more than 1 PDF file in your emails

You might be under the impression that attaching a PDF file in the email will make it easier for your users to check the content. But this might not help. Having too many PDF files will land your email in the spam folder and a lower deliverability rate. If they are necessary to include, find a way to write the content in the body of the email.

Tip #4. Use a reliable email hosting company

You might be doing everything right but still your emails are not reaching the inbox of your subscribers. You might be thinking what am I doing wrong? The answer is very simple. You should use a reliable and reputed email hosting company so that your emails are not blacklisted or counted as spam content.

A good email hosting company like Eltris will provide you a dedicated IP address to improve email deliverability rates. If you don’t send frequent emails and only use it 2-3 times per month, you can go for a shared IP address as well. THe IP reputation plays a very important role while sending emails.

Tip #5. Create a mailing list instead of sending individual emails

It is time consuming to send individual emails to everyone in your contacts list. It is recommended to use a mailing list instead so that you can send the email to multiple users in a single click. You should create a mailing list of up to 5,000 recipients and use it to send the emails. A good email hosting service will provide an option to create a mailing list. It is very simple to create a mailing list in Eltris and only takes a few minutes.

Conclusion: Email Deliverability Rate

It is all about having a great email deliverability rate for your business. It makes sure that your emails are going to the inbox of your recipients. For this, you need to prove to the ISPs that you are using a reliable email service. If you use a reliable email hosting like Eltris, you can be sure to get positive interactions from your customers as the email deliverability rates will be higher.

Having an up-to-date mailing list, adding valuable content for your customers, and not attacking too many PDF files will lay a solid foundation for your emails. This will help you to grow your business without worrying about the email deliverability rates.

How to Protect Yourself from Email Virus and Malware

In today’s modern and fast moving world, hackers are finding new ways to install email virus and malware in your device to gain unauthorized access. Even the top rated firewalls and antivirus softwares are not able to 100% protect you from these constantly emerging email virus and malware threats. In fact, phishing attacks are responsible for more than 80% security breaches. Therefore, it becomes very important to understand how to protect yourself from email virus and malware.

But let us first understand what an email virus is and how it enters your computer.

What is Email Virus?

An email virus is a malicious code that is copied into the email message and then sent to thousands of email users randomly. Once you open the email attachment or click on a suspicious link present in the email, the virus gets activated and enters your computer without your knowledge. Although you have not given your consent to install anything in your computer or phone while opening the attachment, the malicious code tricks you and gets installed in the background.

There are various types of email virus and malware like Ransomware, Phishing, Spoofing, Spams, and Key loggers.

How email virus and malware is distributed?

There are various ways to distribute these malicious email viruses. They can be in the form of phishing emails where you will be redirected to compromised and fake bank websites that are unsafe. Once you enter your login details there, it will show you a popup saying “Congrats, we have successfully verified your details”, or something similar so that you don’t notice anything suspicious. But in reality, they have tricked you and got your credentials for your internet banking.

Another way to distribute email virus is by inserting in the attachment file in the form of an executable file having extensions like exe, dll, js, pif, and scr. Once you click on these files, it will install the email virus on your computer.

Now you must be wondering how you can protect yourself from email viruses. It’s very simple to identify an email virus by checking the subject line of the email message. It will make no sense at all or will be sent from an unknown email address that you don’t recognize. So, you should avoid opening such emails or clicking on any links present in the email.

Now we will discuss the best practices to protect yourself from email virus and malware if you are handling emails messages on a regular basis.

Best Practices to Protect Yourself from Email Virus

  1. Avoid opening or clicking on potentially suspicious links and attachments present in the email messages sent by unknown persons.
  2. Never reveal your login details in a link sent on email message to verify your identity or claim a prize. Always check the website name as it will be a fake name. Real websites will never ask you to provide the login details.
  3. Do not provide your email id to unknown persons. Otherwise, they will keep sending you spam emails and try to gain unauthorized access to your account.
  4. Check for any suspicious attachments like pdf files or images that are not relevant to you. Refrain from opening such files.
  5. Make sure that your email is not set to download the attachments automatically. This will create a big problem. Always choose the manual download option so that you can first check if the email is genuine or not.
  6. Do not forward or reply to unknown emails. Only reply back to those emails that you find legitimate. This helps in keeping your mailbox safe from spammers.
  7. Always do a text preview of the email before opening the attachments. You can preview the content to see if it is actually relevant to you or not. Most hackers and spammers send bulk emails and it will not be a personalized message.
  8. Use a cloud based email hosting service that provides full control for your email account and offers protection from email virus and malware.

How Eltris Can Help

Eltris provides the best email hosting service that protects you from email virus and malware by deleting spam messages containing viruses. It uses advanced spam filters and latest antivirus to scan all the incoming as well as outgoing mails. Therefore, you are always protected from email virus.

Here are the benefits of using Eltris for your business email.

  1. Complete end to end protection with multi-layered security and advanced resilient protection.
  2. Prevents email virus and malware from reaching your mailbox.
  3. Fast access and search using an SSD storage system. Supports all email protocols like SMTP, POP3, IMAP.
  4. Easy setup, tight security, and centrally managed cloud based email hosting. Provides you unlimited email accounts.
  5. Friendly customer support to address your issues in a timely manner. Therefore, you can focus on growing your business without worrying about email security.
  6. Automatic backup every 6 hours so that you can restore any email accidentally deleted by you. No need to worry about deleted emails.


You should always keep security as the top priority while dealing with emails. You need to be careful while opening suspicious emails sent by hackers and spammers. Clicking on suspicious emails can make you lose your hard earned money and reputation. Therefore, we suggest you to choose a reliable and secure email hosting service like Eltris to take care of the security part so that you can focus on your business and do not worry about the email security. 

Why My Emails Are Not Forwarding

The email has become a vital component of business communications. More than 80% of businesses rely on it for customer acquisition and retention. Many business owners also use email for internal communications. The use of email forwarding in internal communications is prevalent. But with strong spam filters in place, your forwarded emails may not deliver. Do not worry, this happens sometimes when emails are not forwarding. There are steps to solve this problem.

In this post, we’ll discuss why your emails are not forwarding and how to resolve the issue. Let’s dive in.

What is Email Forwarding?

Email forwarding is the process of re-sending a received email message to other email accounts. In business deals, executives and business owners have multiple email accounts to communicate with each other and internally within their team. This is particularly true for service agencies as they have separate emails for support, sales, inquiries, etc. This is to make sure that only the specialized person from the concerned department needs to check the email and take action accordingly. 

While this helps with segregating emails, it has a major drawback. You, as the email address owner, will need to check the inboxes of a few email accounts. This can be really time-consuming because you don’t want to go through each mail in the sales department to know how much growth is happening in your business.

To avoid this, you can set-up email forwarding. It enables you to direct important messages delivered to different inboxes to a single inbox. Click here to read more about email forwarding and its benefits.

Why Your Emails Are Not Forwarding?

Now comes the big question. Sometimes, your emails may stop forwarding on its own. In most cases, it happens when you set-up automatic email forwarders. The exact cause can vary, but in most cases, it’s because of an unwanted spam filter triggering. 

This issue is more common when you forward emails to a third-party email service or ISP. The receiving server has most likely marked the forwarded emails as spam, and therefore, has started blocking them. As a result, your emails are not forwarding properly.

Now, you may think that you’ve been forwarding emails for months and years. So, why has this problem arisen out of nowhere? And what should you do next?

Well, email servers nowadays use aggressive email filter tools, and automated emails are always on their target. This is an attempt to block bulk promotional emails to enter your inbox. But like an autoimmune disorder, it may also block your forwarded emails. This is just to make sure that spammers don’t use auto forwarders to send unwanted emails to any person. Therefore, your emails are not forwarding and you are getting this error.

How to Resolve Emails Are Not Forwarding Error?

First things first, stop forwarding your emails to a third-party email provider. You can easily access your POP account from the Webmail browser and configure it to receive forwarded emails on PC. 

If the issue doesn’t resolve, see if you’re receiving a bounce-back notice for the failed forwarded email.

1. Bounce-Back Notice Received

If you’re receiving a bounce-back notice, test your email forwarding. Try manually forwarding a couple of messages from your account to different email addresses. 

If the forwarded emails are being delivered, then there’s certainly a spam filter blocking your messages. In that case, check the spam filter settings of the recipients’ email and make the necessary spam filter changes. 

2. Bounce-Back Notice Not Received

If you’re not receiving a bounce-back notice, your forwarded emails are most likely ending up in the recipient’s spam folder. Check the spam folder for the forwarded messages. If they’re in the spam inbox, simply mark them as “not spam” and move them to the primary inbox. 

If none of the resolutions discussed above work, it could be an issue from your email hosting service provider’s end. In that case, launch a support ticket and discuss your query with your email hosting provider.

That said, it’s critical to choose a reliable email service provider like Eltris, so you can get instant support. With email forwarding becoming more prevalent among business owners, a reputable email client is essential to keep your business communications afloat. Therefore, always go for a trusted email hosting brand so that you don’t need to spend your valuable time on these small issues and you can focus on how to grow your business.


With email service providers readily strengthening their spam filters, the chances of your forwarded emails landing in the spam folder are high. But sometimes, your emails may not end up in the spam folder but simply bounce back. Follow the steps discussed above to resolve emails are not forwarding issue. If it doesn’t help, get in touch with your email service provider. 

Also, don’t forget to check out Eltris. Eltris offers affordable email hosting solutions with seamless email forwarding capabilities. Therefore, you won’t have to worry about anything as Eltris will take care of everything.

IMAP Folders are Missing from My iPhone

The complaints about missing or lost email folders have increased among iPhone and iPad users. Apple launched the iOS 13 update a year ago. Since then, Apple users had reported multiple instances when the BTInternet IMAP folders of one or more of their accounts went missing. This is a serious problem if the IMAP folders are missing from your iPhone.

With 728 million iPhone users and 80.9 million iPad uses in the world, email folders suddenly going missing is a big issue.

In this post, we’ll discuss this issue in-depth and how you can resolve it. Let’s get started.

Why IMAP Folders are Missing?

The reasons why IMAP folders are missing can vary. Sometimes it could be due to changes in your device, such as updates or factory resets. As discussed, a majority of iPhone and iPad users faced this issue when they updated to iOS 13. 

But sometimes, it could be due to other factors like corrupted system files or a system error. But whatever the case, missing email folders may seem scary as all your emails disappear all of a sudden. Thankfully, it’s not a serious issue and can be resolved. Let us now discuss what to do in case IMAP folders are missing from your iPhone.

How to Get Your Missing Folders Back?

The easiest step is to close the app and restart the device. Go to your application settings and force the Mail app to close on your iPhone or iPad. Once closed, restart your device and check the mail folder again. If this doesn’t help, follow these steps. 

Click on the Settings, and visit your BTI Account in the Passwords and Accounts section. There, disable the Mail option. Wait for a few seconds and enable Mail again. Remove your account, log in again, and see if your missing folders show up.  

If this doesn’t help, remove your account and add it again. Make sure you have your email address and password saved in a safe place. Now, use a desktop and sign in to your email using the provider’s website. 

Once done, remove your account from your iOS device by selecting the Delete Account option in the Passwords & Accounts section. Add it back again to see if you get your folders back.

IMAP Path Prefix 

In some cases, you’ll be able to perform regular email operations, like sending email and receiving messages. Only a few folders will be missing. In that case, the chances are that you have the wrong IMAP Path Prefix setting.

To resolve this, go to your Settings and select the Mail option. In the Accounts section, select your email address, and in the Account settings, select Advanced. 

Towards the end, you’ll see the “IMAP Path Prefix” option. You can either leave it black or enter “INBOX.” Make sure you don’t write anything else. Now save the changes and head back to your email account. 

Most likely, you’ll be able to view your folders. This works if the IMAP folders are missing due to the IMAP Path Prefix issue.

Conclusion: IMAP folders are missing

The incidents of email folders missing have increased. But in most cases, it’s not something to worry about. This issue usually arises when you update or reset your device. So by following the above steps, you can get your missing IMAP folders back.

You should also consider using a reliable email hosting service such as Eltris so that you can enjoy many other benefits too. You get unlimited email accounts and domains. It is hosted in Iceland so you get 100% privacy. You can manage everything from the cPanel and you can even migrate from your previous email hosting for free.

How Do I Stop Emails from Going to Junk Mail

Are your incoming emails ending up in your junk folder? It’s not a new problem but do you know how to stop emails from going to junk. In fact, 45% of all emails are marked as spam. But sometimes, an email from a regular user – your colleague, business partner, or client – may also land in the spam folder accidentally.

The reason for this can vary because emails work in different ways. Maybe there’s some issue at your senders’ end. The chances are that their SPF record is not sorted, or maybe they’re not monitoring their domain. 

However, we’ll not delve into too many technicalities here. Today, we’ll discuss some easy steps you can take to stop emails from going to junk folder.

How to Stop Emails from Going to Junk Folder

1. Check the Junk Folder

The very first step to stop emails from going to junk is to login to your email account and head to the junk folder. In the folder, look for the email you wanted to show up in your inbox. Click on the message options and mark the mail as “Not Junk.” Different email services may have different interfaces, but in most cases, you’ll find a small box on the left pane with these options.

This way you can stop emails from going to junk folder.

2. Check the Blocked Senders List

If your email server has blacklisted the sender’s email address, moving the emails out from the junk folder won’t help. Therefore, log-in to your email account and find the “Blocked Senders” list. Most likely, you’ll find it in the Junk options. 

Look for the sender’s email in the Blocked senders’ list. Select the domain part of the blocked email address, and remove it from the list. As said, the interface of different email providers may vary, but the steps will pretty much remain the same. It will also help to stop emails from going to junk folder.

3. Add the Email to the Safe Senders’ List

Just because you’ve removed the email address from the Blocked Senders’ list doesn’t mean it can’t be blocked again. In the Junk options section, go to the Safe senders’ list and find the option of Safe Senders. In the list, add the email address you don’t want to be blocked again. 

In the same section, you’ll also find options for “Safe Mailing Lists.” If you’ve subscribed to an email list but the emails are going to junk mail, you can remove them by adding them to Safe mailing lists. Once you add them to this safe mailing list, it will stop emails from going to junk folder.

4. Edit Your Inbox Rules

In your email account, head to your Profile section and click on Options/Settings. In the section, look for “Inbox & sweep rules” or something similar. Click on the option and edit the pre-existing rules as per your requirements. This is a very simple task and it helps to stop emails from going to junk folder.

5. Edit Your Junk Mail Settings

If a lot of your incoming emails are ending up in the junk folder, you could consider modifying your junk mail settings. In the Options section, find the Junk mail option. In the Junk mail options, look for an option named “Spam filters,” “Filters and reporting,” or something similar. 

In that section, you can select the level of spam protection you want. If the spam protection is set to “Exclusive,” emails from only the senders in your Contacts and Safe senders list will land in your inbox. So, modify the settings as per your requirements.

6. Update Your Email Forwarding Settings

Some email providers also automatically send forwarded emails to the junk folder. To undo this, visit your Accounts section and find an option for Email Forwarding or Forwarding. See if you have disabled the receiving of emails to your inbox folder. If yes, uncheck the option and save the settings.

7. Switch to business email hosting

Most free email hosting services are not concerned about your urgent emails and they don’t take important emails going to spam too seriously. Therefore, it is always good to use a reliable email hosting service so that there are no chances of genuine emails landing up in the junk mailbox. 

This is because premium email hosting services provide different sets of filters to be used to classify emails as spam or genuine. Therefore, you can easily configure the filters as per your requirements.

Wrapping Up: Stop Emails from Going to Junk Folder

Emails going to the junk folder are a common issue. But if you don’t resolve this problem promptly, you may miss out on important emails and updates. So, follow the steps discussed above to update your junk mail settings.

Why Do I Get “Mailbox Does Not Exist” Bounceback from a Brand New Mailbox

More than 128 business emails are sent and received per day, and this number has been increasing by 3% over the last 5 years. Simply put, business professionals have their inboxes filled with emails – customer queries, partner interactions, internal communications, and the list goes on. To manage so many emails, email users create different inboxes. However, a lot of email users face the “Mailbox does not exist” issue, regardless of the email client they use.

In this post, we’ll discuss why you’re getting the “Mailbox does not exist” error, and how you can resolve it.

What is a Mailbox?

A mailbox refers to a destination where the email messages are delivered. It’s similar to a letter or post box installed outside a house. 

Several email clients, including Eltris, allow you to set up multiple inboxes. Creating a new mailbox is effortless. All you need to do is head to your administration console and look for Mailboxes. There, you can look for Mailbox options and add a new mailbox.

You can then Customize the inbox settings by adding details like “Section Name” and “Page Size.” Once you’ve set up your inbox, save the settings, and you’ll be good to go.

I’m Receiving “Mailbox Does not Exist” Bounceback

When you create a new mailbox, you’ll get instant access to the webmail, along with password changes and additional features. But the setup process of a new mailbox may take some time. While the time may differ in different email clients, it generally takes 15-45 minutes for a new mailbox to become functional. 

So, if you’ve recently created a new mailbox and you’re receiving the error, don’t panic. The chances are that the system is configuring the new mailbox. Wait for 30-45 minutes to see if the problem resolves. If it doesn’t, contact your email service provider.

Other Solutions

If you’re encountering the “mailbox does not exist” problem and the customer support is taking too long to respond, you can try these steps. Email clients have different processes, but the core is almost the same every time. Just for your reference, we’re taking the example of Office365. 

In Office 365, assign the Online Exchange license option to the new mailbox and see if the problem resolves. When you assign the license option, it facilitates the creation of an Exchange mailbox. You can then configure the limits in the connector.xml file.

Inbox Missing from One Location

A common hurdle some email users may face is the new inbox appears in on-premise mail but not in the IMAP inbox. So, if you’re using Office 365, the new inbox may show up in the on-premise inbox but not in the Office 365 mailbox. 

In that case, you’ll need to update the Exchange GUID in on-premise. This process, however, is quite technical and requires expert assistance.

The Importance of a Reliable Email Client

It’s worth mentioning that “Mailbox does not exist” is not an uncommon issue. A lot of email users face this hurdle, and a majority of them rely on the support service to overcome it. Therefore, it’s critical to pick an email service provider that excels in customer support and service.

Using a reliable email client service like Eltris will give you instant support and also helps you to setup your email account with easy steps.

Wrapping Up

Creating a new mailbox might seem instant. All you need to do is add a new mailbox, customize the rules, and start receiving emails. But the process isn’t instant. Your email client needs time to configure your mailbox to make it active. 

So, it usually takes 30-40 minutes to become up-and-running. But if it doesn’t, get in touch with your email provider’s support team. Check Out Eltris for seamless mailbox creation with best-in-class customer support.

What are MX Records?

We all use emails for various requirements like business, education, staying in touch with friends, getting support, and the likes. Email is one of the most common modes of communication, with close to 4 billion worldwide users. But not everyone understands the nuts and bolts of email because they don’t need to. The journey of an email message from a compose box to the recipient’s inbox is long. It includes the functioning of various operations, one of which is the MX records.

In this post, we’ll take a quick look at what MX records are, how they work, and how you can update them.

What is an MX Record?

MX record is a common term in the email. If you have registered your business domain online, you might already have heard of it before.

Mail exchanger record or MX record is a fragment of the domain name system (DNS) that specifies the email server that’ll receive an email for the recipient’s domain name. It resides as a resource record in the DNS. In a nutshell, MX record is a type of entry in the domain DNS that defines which computer or email server will send and receive emails for that domain.

You can configure and update MX records to point them to various mail servers. This helps reduce redundancy and balance load.

What Does an MX Record Look Like?

MX records follow a specific format and content specified fields. The essential components of a typical MX record are:

  • Name: Domain name
  • Class: Internet (IN); this value is not changeable
  • Type: It’s preset to MX, representing MX records
  • Time to Live (TTL): The time taken (in seconds) to update the record
  • Preference or Priority: The lowest number denotes the highest priority server
  • Data: Mail Server’s hostname

Let’s take a quick look at all these elements in action. Here’s how a realistic MX record looks like: IN MX 75980 1

Who Controls the MX Records?

For any domain email, the MX records are managed by the email hosting company, where you have pointed your nameservers. For example, if your domain uses the nameservers of a domain hosting company, all the MX record changes will take place in your hosting panel.

If you’re using an email hosting service like Eltris, you can update your MX records from your client dashboard. Eltris allows you to update your MX record within a few seconds without any prerequisite technical knowledge. It is very simple and only takes a couple of minutes.

How to Update your MX Records?

You’ll need to log in to your hosting account panel to update your MX record. If you’re using an email hosting service, log in to your client area. Every hosting provider has a different interface and process to change MX record. So, in the end, you’ll need to browse around and find the options.

In the case of domain hosting providers, try looking for the option of DNS Management or something similar. You’ll probably find MX records in that section. In the case of an email hosting provider, you’ll likely find a separate area for editing MX records.

Some domain and email providers don’t allow you to change all the values. In such cases, ignore the locked values and change the ones allowed. Your provider might have locked the value to a sensible number that’s best for all the email addresses. In general, you’ll be able to change the TTL and priority, whereas type and class will be fixed.

What Will Happen After Changing the MX Record?

You should update your MX records only if you want your emails to be routed to different email services. Once you make the changes, your emails will go to the newly specified email service instead of the older one. You won’t lose any of your emails, but when you receive them will depend on the TTL you’ve specified.


Many email providers, like Eltris, make changing MX records easy and effortless. If one of your email servers is experiencing a lot of load or redundancy, you can route them to another server by updating your MX records.

What Are Email Sending Limits?

No one likes limitations, right? But sometimes, it’s important to set limits. Email sending limits are a common hurdle email users face, especially business owners. While email limits are important and there’s not much you can do to remove them, keeping a note of them can help. 

But if you do email outreach, you need to know the hourly or daily email sending limits set by your email hosting service provider. Never try to send bulk emails of more than 500 emails for cold email campaigns without knowing your email sending limit because it might block you for 24 hours to send any further emails. This might lead to delay in sending emails and thus loss in your business.

Today, we’ll talk about email sending limits, why they exist, why you should remember them, and which email hosting service to use to get the maximum email sending limit.

Email Sending Limits Explained

Email sending limit refers to the number of emails you can send or receive from your email account in a specified time period. Different email services have varying email limits. But in most cases, email services use per-day limits, along with limits for a shorter time frame. This could be per minute, per 10 minutes, per 30 minutes, or per hour. 

The question that arises is, why do email providers have limits on sending and/or receiving emails? Email limits are essential to ensure smooth and timely delivery of all emails, thereby providing a reliable service experience to all email users. 

Emails work on servers. Sending too many emails in a short period will increase the traffic, and thus, the load on the server. This increased load can lead to downtimes and delayed delivery. 

To avoid overload and server downtimes, email providers set limitations on sending and receiving emails. Essentially, the limit imposed by an email provider depends on its server capacity.

To send your email campaigns as per your plan and make it smooth, setup the delivery time of your emails as per the sending limits set by your email service provider. This way, your emails won’t be counted as SPAM unless you are sending low quality content having no personalization.

Therefore, best way is to plan your email campaign in such a way that you roll out series of email for a particular campaign split between few days. For example, send the first email on Day 1, the next one on Day 4, and the last one on Day 7. This way, you won’t have to worry much about the email limits.

Why Should You Be Aware of Email Sending Limits?

If you use email for business, you’re likely using email hosting service. When you send campaign emails in bulk from such providers, you may forget to keep the email limit of your email service provider in check. If you send too many emails in a short period, you’ll hit the limit, which might result in your account being blocked for 24 hours.

Also, the emails you send after hitting the limit will go to the SPAM box. This will increase your spam count, and your email address will be at risk of getting blacklisted. Moreover, the limits on automated emails are comparatively stricter, so it’s better to keep an eye on the sending limits.

When you know the daily and timely limits, you can schedule your campaign emails accordingly. This way, you’ll be able to ensure every email you send lands in your recipients’ inbox. 

Another important thing to keep in mind is that email limits are applicable to all types of emails. This includes new messages, replies, forwarded emails, and follow-ups. Therefore, it’s also critical to schedule your replies and follow-ups accordingly.

Email Sending Limits of Free Providers

Every email provider has a sending limit, but the limit is comparatively smaller for free providers. These limits are set so that online marketers don’t use bulk emails for promotions to send irrelevant emails to users. Here are the email sending limits of a few free email services. 

  • Gmail: 500 per day via SMTP, 500 from browser
  • 300 per day from Outlook address
  • Yandex.mail: 500 per day
  • Yahoo Mail: 500 per day

Once you have crossed the daily SMTP email sending limits, then you need to wait for a minimum of 24 hours to send further emails from that server. So, what are your options if you are having a large email list to roll out your newsletter on a weekly basis to more than 5,000 subscribers who are eagerly waiting for your emails? You need to switch from the free email service provider to a high quality email hosting company that meets your daily email sending limits.

One more reason to switch to a business email is the fact that your recipients are going to take your emails seriously from a business domain email address. Believe it or not, but people tend to ignore emails coming from as they do not take it seriously.


Hitting your email sending limits, again and again, is not good for your business email account. Your emails will end up in spam, and the reputation of your email account will also decline. Crossing the limits too often can also lead to your account being blacklisted or blocked. So, keep an eye on the email sending limits of your provider.

Also, check out Eltris for a high-quality email hosting service with flexible email sending limits. You don’t have to worry about splitting the email list into smaller groups with Eltris email hosting. You can simply copy the list of emails in your mailbox and hit the send button.

Regardless of which email hosting service you use, your business will only grow bigger if you reach more and more people. Therefore, it is very important that all your emails reach the inbox of your recipients without any delay or getting bounced due to sending more than the daily email sending limit.

Benefits of Using Microsoft Outlook for Your Business Email

With a user base of more than 70,000 companies and 13% of all publicly listed companies, Outlook is one of the most popular email services in the world. It offers a suite of exciting features that help you stay organized and productive. It also comes with a lot of hidden features that many users aren’t aware of. There are many benefits of using Microsoft Outlook for business email.

In this post, we’ll discuss all the benefits of using Microsoft Outlook for business email.

1. Goes well with email providers

The first and foremost benefit of using Microsoft Outlook for business email is that Outlook goes together like eggs and bacon with all email hosting providers. It’s easy to connect, so you can simply log-in to your Outlook account and connect it with your email server – no technicalities required.

2. Seamless integration with devices and apps

If you like using your smartphone or personal digital assistants (PDA) for business purposes, you can easily sync them without Outlook. Outlook also integrates well with a wide range of software solutions, like CRM, PMS, and ERP, to provide a unified business management experience. Other third-party addons like for Blackberry and iOS devices also work seamlessly with Outlook.

3. Comprehensive Asset Organization

Most email services have limitations when it comes to organizing and managing emails. Outlook, on the other hand, takes asset organization to a whole different level. Besides sorting messages into folders and setting predefined email sending criteria, Outlook allows you to automate Out of Office (OOO) messages. 

You can also tie flags with emails to set reminders. An average person receives more than twenty emails a day. So, it’s easy to lose track of important emails in the clutter. By adding flags, you can make the important emails stand out. Outlook also creates a separate folder named “Follow Up” that includes all the emails that you’ve flagged. This way, you can stay organized and manage your emails more productively. Microsoft Outlook for Business Email will surely help you in managing your tasks easily.

4. Intuitive User Interface in Microsoft Outlook for Business Email

Being one of the leading email productivity tools in the market, Outlook, is familiar and easy-to-use for most users. The learning curve is, therefore, reduced, and users can start using Outlook right away. Microsoft Outlook for Business Email also offers a ton of extra functionality that users can discover later on.

Outlook’s familiarity also helps developers using Microsoft Studio. Developers can interface with Outlook to integrate other applications or add more functionality to it.

5. Tasks and calendars

Microsoft Outlook for Business Email provides many useful features, like calendar, address book, sticky notes, and task list. All of these features are integrated, and you can use them simultaneously. For example, you can look at your calendar and set a reminder in the form of a note or task list. 

The reminder will trigger at the specified time, informing you to take the desired action. The premium version of Outlook also contains Business Contact Manager, which further enhances your productivity. 

6. Microsoft Outlook for Business Email is more than simple email

We all know Outlook does a great job in sorting and managing emails, but that’s not all. It can play a pivotal role in improving the efficiency of your internal communications. 

For instance, if a team wants to discuss the upcoming remote team meeting’s location, the organizer can create a poll containing various options. Recipients can click on an option to register their vote and send the response. Microsoft Outlook for Business Email also offers a “forms” feature that helps you route time off requests automatically to the approvers.

7. Microsoft Outlook for Business Email works well with SharePoint

SharePoint is a collaboration and team management platform used by several businesses to enhance team-building, collaboration, and business processes. It helps you develop and manage websites, workspaces, and intranets. But the platform is so comprehensive that managing it can be a tedious task.

Microsoft Outlook for Business Email integrates with SharePoint, so you can receive alerts regarding any changes and updates in your SharePoint account. Besides, Outlook and Exchange integration also enables you to access shared documents and participate in forum discussions. 

8. One-stop email across all accounts and servers

When using Microsoft Outlook for Business Email, you aren’t limited to using one email account only. You can link accounts using various protocols (IMAP and POP3), manage them with a similar set of rules, and direct them to the same folders. If required, you can also create separate folders for each account. It’s your call.

9. Goes well with Active Directory (AD)

Although obvious, it’s worth mentioning that Active Directory’s authentication includes Exchange. You can log on to your Outlook account, and the AD credentials will pass through the Exchange server. There’s no need for logging in separately.

Additionally, email addresses are saved in the Active Directory. So, if you’re authenticating through AD, you don’t even need to enter your log-in information. Outlook can automatically determine your email address and log you in.

10. Improved Security in Microsoft Outlook for Business Email

The recent variants of Microsoft Outlook for Business Email have improved security and privacy features. It has an updated junk mail filtering mechanism, which blocks web bugs, downloaded images, and data from alien websites. It also prevents the execution of ActiveX applets and executable attachments. 

Bonus: Outlook tips for enhanced efficiency

Microsoft Outlook is inarguably the best email service for business. But a large share of users doesn’t use it to its full potential. Here are some productivity tips for using Outlook. 

  • Sort your emails into different folders
  • Utilize Outlook’s email templates
  • Schedule email delivery
  • Save important emails, events, notes, and task lists on the desktop
  • Leverage the web-based and mobile features fo Outlook 2013 and Office 365
  • Block spam emails from specific senders
  • Fine tune desktop notifications to only receive alerts for important emails
  • Use notes and task lists to stay on top of upcoming tasks


The benefits of Outlook are not hidden, and it’s a no brainer why companies across the world trust Outlook. The features and integration capabilities it offers can help you optimize your business processes and communications. 

But if you haven’t used Outlook before, it might take some time for you to get used to its features and capabilities. If you are not using a business email hosting yet, check out Eltris, the leading email hosting provider. It provides tons of benefits for business users.

Using a Free Email Hosting Provider Is a Bad Idea for Businesses

There’s a common misconception that email giants like Gmail and Yahoo offer better and more secure email services, just because they’re big. Sadly, it isn’t usually the case. Free email hosting services have a bunch of drawbacks, and they’re also vulnerable targets for cyber attackers. Paid email services, although associated with a nominal fee, are more feature-rich, secure, and brandable.

Today, we’ll take a look at why businesses should never use a free email hosting service.

1. Free email hosting lacks professionalism

If you’re a business owner and using a free email hosting account, you’re sending a message that you don’t take your business seriously. Gone are the days when the website was the only emissary of your business. We live in the digital age, where any high school kid can get a website up and running.

Besides, websites have become a standard tool for scamming. A study from Webroot indicated that close to 1.5 million websites are created for phishing purposes every month. People are, therefore, adopting a hostile approach towards businesses that only have a website.

Even if we rule out the scam angle, there are many reasons why people might see your emails as unprofessional. The emails will come from your personal account and will have a free domain extension, like “” or “” in it. 

This gives a terrible first impression to your potential customers. Your customers might think that you aren’t concerned with privacy or aren’t organized enough to have a professional email address.

2. No branding opportunities in free email hosting

Email marketing is one of the most effective marketing strategies, with an estimated ROI of $44 per $1 spent. Creating email campaigns also play a pivotal role in boosting exposure and increasing the branding of your business. 

However, you’ll miss out on valuable marketing opportunities if you use a free email account. When people receive emails, they’re more likely to remember the domain name instead of the username. So, if you send emails from a free account, like “[email protected],” your consumers will probably remember that they received an email from a Gmail account.

On the other hand, if you send an email from a business email account, like “[email protected],” your consumers will most likely remember the company name. And the more your customers see your business name, the more likely they are to take action.

3. Chance of landing in spam

Brand and promotional emails are at a high risk of ending up in the spam folder. The risk is even higher for free emails, as many spam filters look for promotional emails with Gmail, Yahoo, and Hotmail extensions. 

This filtering occurs because most spammers use free email hosting addresses to carry out phishing attacks. So, if you use a free email account, the chances are that the majority of your emails will land in the spam folder.

4. Lack of privacy in free email hosting

Anything free is not really free. If you’re not paying for a service, the provider will generate profit in some other way. In the case of free email hosting services, it happens through advertisements.

When you sign up for a free email hosting service, you agree to share your personal information. And mostly, this information includes your email conversations.

Even if the provider doesn’t access your private information, the risk of security remains high. All free email providers store data on the cloud. And although cloud security has developed significantly, it remains to be the favorite target for hackers.

5. Loss of data

Storing data on servers comes with other challenges. Most free email hosting providers don’t have robust security measures, making your data vulnerable to data theft or loss. A lot of free email hosting providers also lack backup and recovery capabilities, so if your data disappears, it’s almost impossible to revive it.

6. Lack of personalization

When you send emails from a free email hosting account, there’s no way your customers can identify whether the email is associated with your company. Anyone can impersonate the email address and pretend to be a representative of your organization. This can hurt your company’s credibility and reputation. 

When you use paid email hosting services, you can decide who uses an email account with your domain name. Therefore, it eliminates the possibility of duplication and helps you build trust with your customers.

7. Limited features in free email hosting

Free email hosting services offer limited features and functionalities. For starters, the storage space is limited, and there are no expansion options. Moreover, all the emails are stored on the server, so the storage space fills up faster. 

These providers also lack intuitive templates. When you create an email campaign, templates are vital to your campaign efficiency. Since free email hosting services lack templates, email campaigns created on them become less effective.

Some other features absent from free email hosting providers are spam filtering, virus removal, and quick migration.

8. Hackers are always looking for free accounts

Free email providers like Gmail and Yahoo have an enormous number of email accounts. The most recent stats add up to 1 billion for Gmail, 400 million for Hotmail, and 227 million for Yahoo Mail. With so much data available, hackers love spending their time and efforts on free email hosting databases. 

One of the major recent incidents occurred in 2015 when a total of 272.3 million stolen accounts were discovered. And guess what, all of the accounts were registered on free email services, like (Russian email service), Gmail, and Yahoo. 

Dedicated email hosting services deploy multi-factor authentication to ensure only you can access your email account. These providers also provide robust disaster management and backup features to keep your information safe and stored.

Conclusion: Don’t use a free email hosting service

It’s okay to have a personal email, and you can use it to interact with your friends and colleagues. But when it comes to reaching your clients, customers, and business partners, it’s essential to use a domain email hosting service. It makes you look more professional and helps you better engage with your customers. Check Out Eltris for cost-effective, secure, and feature-rich email hosting services.