What Is Mailbox Quota Size and How to Choose Best Plan?

Most email users don’t pay attention to email storage space until they suddenly stop receiving emails. Mailbox quota size is one of the essential factors to consider when looking for an email hosting provider. 

In this post, we’ll look at what mailbox quota size is and how you can choose the best plan as per your requirements.

What is the mailbox quota size?

Mailbox quota size, also known as Email Storage Space (ESS), is the total amount of data (in MB or GB) that your email messages can occupy on an email server. 

Every element of an email, including text, documents, images, and videos, occupy some storage space. Each character in an email takes up one byte of space. Images and other multimedia elements occupy more space storage as they contain more data.

How much mailbox quota size is sufficient?

There’s no right or wrong answer to this question. For some users, 10 GB storage space might be enough, whereas, for others, even 100 GB may not be sufficient. 

If you use email for personal use only, you’ll do fine with limited storage quotas. But if you’re a business owner who relies on email for communicating with his team and clients, having expanded storage is essential. 

You may need to send lengthy proposals, documents, and videos. Over time, these elements will pile up in your inbox, eating up your storage space. For such purposes, it’s ideal to opt for bigger storage plans. 

Some email hosting providers like Eltris also offer unlimited storage capabilities.

How to choose the right mailbox quota size?

Before diving into quota size, let’s quickly talk about webmail services, like Gmail and Yahoo. Though these services offer good amounts of storage, they don’t have scope for expansion. 

If in case, you run out of storage space, you won’t be able to expand. The only option you’ll be left with is to make a new email account. 

Dedicated email hosting providers help you overcome this hurdle. They offer flexible email storage plans. You can start with a smaller plan, and if you feel the need for more storage, you can simply upgrade to a bigger plan. 

That said, let’s take a look at how you should choose the right mailbox quota size. 

1. Your purpose of the email

If you plan to use your email account for personal use only, you won’t need a lot of space. Your use will most likely be limited to sending text messages and a few occasional images and attachments. 

But if you’re using email for professional purposes, you’ll need more storage. You’ll receive tons of emails regarding business inquiries, client queries, and internal communications every day. Besides, there’ll be some days when you’ll receive a myriad of emails all of a sudden. 

In such cases, having limited storage can be hazardous. You might miss out on important emails, which can adversely affect your business. Therefore, opt for a plan with more storage space. Ideally, 10 GB is the minimum storage you should have in your business email account. 

2. The type and size of attachments

Most client-service provider communications take place via email. If you offer to deliver size-heavy products, like videos, HD designs, and lengthy documents through email, your storage space will fill up soon. Therefore, it is essential to pick a mailbox storage quota depending on the type of attachments you send or receive. 

If most of your emails include text or small documents, a small mailbox quota would be ideal for you. But if you send lengthy videos or designs, opt for bigger storage. 

3. Email server

Emails work on two receiving servers: IMAP and POP3. IMAP stores all your received emails on the server. Contrarily, POP3 automatically transfers your received emails from the server to your local storage, thereby emptying the server storage. 

If you use an IMAP server, you’ll need more storage space as your emails will reside on the server. In the case of POP3, you can opt for a lower mailbox quota limit, as your emails will be regularly transferred from the server. 

Read more about IMAP vs. POP3

4. Storage optimization

If managed correctly, 100 GB mailbox quota is enough to manage your email requirements. But if not, even 1 TB storage space could be insufficient. 

Email service providers like Eltris offer storage optimization features. These solutions also include compression capabilities to reduce the size of your attachments without affecting their quality.

When looking for the right mailbox size quota, also check if the provider offers email optimization. If it does, you’ll be fine even if you go for a smaller storage plan. 

Mailbox storage quota is not the sole criteria

Though storage space is an important factor to consider, it’s not the only criteria. There are other things as well that you should consider when searching for an email provider. 

Here are some other factors to consider:

  • Privacy and security: Privacy is one of the primary reasons why email users opt for dedicated email hosting services. And as phishing scams have increased by 600% after the COVID-19 outbreak, email security has become the need of the hours. Double-check the provider’s privacy and security capabilities before making any commitments. 
  • Servers used: Both IMAP and POP3 have pros and cons. However, the best practice is to opt for an email service provider that offers support for both the servers. 
  • Additional features: Email hosting providers offer a wide range of features, such as flexible storage, advanced spam protection, email templates, autoresponders, and more. Be sure to keep an eye on these features when making a decision.

Conclusion: The best mailbox quota size plan

Mailbox quota size is a critical factor, but there are other aspects you can’t ignore. In addition to storage space, it’s essential to consider other features and functionalities before making the final decision. Check out Eltris for high-quality email hosting solutions and flexible email storage plans.

What Is Email Forwarding and How Is it Beneficial?

Managing a business email account isn’t easy. An average person receives around 126 emails per day, and the number is certainly higher for professionals. Besides, most business owners have multiple email accounts, and managing different accounts at a time can be exhausting and time-consuming. Email forwarding is a reliable solution to this problem. It’s affordable, easy to set up, and highly effective in directing emails to and from different email accounts. It can help you save time, money, and efforts. 

Let’s dive into email forwarding and how it can benefit you. 

What is email forwarding?

Email forwarding is the process of re-sending a received email message to one or more different email addresses. This feature enables you to direct a message coming to an email address to various addresses. Similarly, it can also be used to converge emails received by different email addresses to one email address. 

Types of email forwarding

You can set it up in two ways: server-based and client-based. In server-based forwarding, your emails are forwarded automatically from an email server. In client-based forwarding, you’ll need to manually forward emails using an email service provider. 

1. Server-based forwarding: Also referred to as redirection, server-based forwarding works over email servers. The domain name in the email address denotes the target servers. These servers don’t have any mailboxes, so they forward messages without making any changes to the envelopes. 

2. Client-based forwarding: In client-based forwarding, you can forward an email message with a mail user agent. In this type of email forwarding, all the message contents, including text and attachments, are preserved and have the original “reply to” and “from” identifiers. 

Benefits of email forwarding

It is an essential aspect of your business communication strategy. If you have multiple email accounts in place, checking each one of them can be a tiring task. Or, if you have one email address but different executives to check the emails, forwarding every email to various recipients can also be time-consuming. It helps you overcome these hurdles. 

Here are the key benefits of having an email forwarding strategy.

1. Easy usability

Email forwarders are easy to set up. With email hosting solutions like Eltris, you can create fully-functional email forwarders in less than a minute. Gone are the days when you had to undergo programming complexities to set up automatic email forwarding. 

2. Redirect incoming email addresses

Businesses usually have different email accounts for various purposes, like sales, customer support, and business inquiries. It’s beneficial to have separate email accounts to avoid emails from piling up in your primary account. 

But keeping an eye on all email accounts can be challenging. You can resolve this hurdle by redirecting emails from different email addresses to your main email account. Doing so will largely increase your communication efficiency, which will help you appear more professional and boost client relations. 

3. Forward emails to a group

Let’s say you’re an HR manager looking for candidates for different departments. When you receive an application, you’ll need to forward it to appropriate department heads, managers, and team leads to streamline the hiring process. Now imagine the amount of work to be done if you receive 100 emails a day. 

With an email forwarder in place, you can set up a single point of contact and redirect the emails to multiple recipients. This also works well for client-centric organizations. If a client sends an inquiry, you can diverge the message to different recipients, such as the project manager and other team members. 

4. Change your email provider easily

You might have your reasons to change your email provider. It could be cost, storage, security, or additional features. But changing an email provider means you’ll need to migrate all your contacts and conversations to the new account. This can be tedious and time-consuming. 

Email forwarders help you avoid this hurdle. When you switch your email provider, you can set up an email forwarder to redirect all the messages delivered to your old email address. This way, you’ll have access to all your previous email information without undergoing a cumbersome migration process. 

5. Save time and money

As discussed, email forwarders allow you to set up email addresses on multiple domains. Thus, you don’t need to set up and manage different email accounts. 

This has two benefits. First, the more email accounts you have, the more mailboxes you’ll need to purchase. By utilizing email forwarders, you can direct all messages to one inbox and cut down your mailbox costs. 

Second, it helps you save time. Having different email addresses means you’ll need to manage each one of them. This will be unproductive and time-consuming. With email forwarders, you’ll have to manage one email account only. 

Some drawbacks 

Though email forwarding can help you save time and money, it has a couple of disadvantages. These include:

1. Unprofessional email sending

You probably want to use email forwarding so you can access your emails in different email addresses from one inbox. This also means that you’ll be responding to all those emails with your main email account. 

Although it’s not a big issue, responding to all emails from a single email account might seem unprofessional to the receiver. Many customers don’t trust emails received from a personal email address. 

2. Risk of spam

A lot of receiver spam settings classify forwarded emails as spams. The chances are that a majority of your forwarded emails may end up in the spam folder. To avoid this, change your MX records accordingly. 

Conclusion: Email forwarding

Setting up email forwarding is easy. Most email hosting providers like Eltris offer a seamless procedure to set up unlimited email forwarders. 

For business entities, domain email forwarding can help direct and monitor emails across a wide range of email addresses. However, it’s essential to pick the right email provider for the best results. 

Don’t forget to check out Eltris for superior email hosting services with easy email forwarding solutions.

Why Hosting Your Own Email Is Not Recommended?

Businesses are aligning towards hosting their own emails. They feel it’s the magic bullet to a safe, private, and secure email experience. Unfortunately, it isn’t. Having a private email server to host your email might sound fancy on the surface. It could sound like sending and receiving letters on a small, isolated island with no people and animals around. But there are drawbacks, a lot of them, for that matter. Today, we’ll look at why hosting your own email is not recommended for small businesses.

1. Cumbersome setup process

First and foremost, setting up your own email servers is not easy. It requires proficiency and thus hosting your own email is not recommended. You need to know the ins and outs of how emails work, along with the technicalities of the backend. Though there are tools that allow you to host your email for free, they come with the following drawbacks:

  • You’ll be exposed to security threats and vulnerabilities.
  • You’ll receive a myriad of spam emails in your inbox.
  • Your emails will end up in receivers’ spam boxes.

The third point is critical. Spam detectors and blacklists work on a merit-based system. The more your email address gets reported as spam, the higher chances it has to be blacklisted. 

When you host your email, you’ll probably rent a server. Many server types are available, with shared servers being the cheapest. Since small businesses are looking for ways to reduce their costs, they subscribe to shared servers. 

This means they’ll share their email server with other email users who’ve hosted their email. If one of the shared users has high spam reports, emails coming from you might also be marked as spam. 

Dedicated servers are a better pick, but what about the extra work you’d need to put in? You’ll need to keep your email system on the server and look out for updates and maintenance. And if you’re not a techie, all of this will be overwhelming. You can, of course, hire IT experts, but then you’ll need to incur extra staffing costs. All these factors suggest that hosting your own email is not recommended.

2. Storage issues

Emails can eat up space quicker than you think. Most email users only access their primary inbox, and rightly so. If you have robust spam protection mechanisms in place, only relevant emails will land in your inbox. 

But what about other inboxes, like Social, Promotions, Draft, and Spam? Most email users don’t check these inboxes. Emails, therefore, pile up and consume more storage. As a result, you end up paying for more storage space month after month.

Email hosting providers, like, Eltris, offer efficient inbox management capabilities. They regularly clear your spam boxes and old emails, so you don’t run into storage problems.

3. Painful migration

Setting up your own email host is just the beginning. You’ll now need to transfer all your contacts, emails, and email configurations to the new host. Besides, you’ll need to repeat the migration process every time you change your host. 

And the migration process is by no means pleasant. Think about the work you’ll need to put in, let alone the overhead costs. This surely makes us think that hosting your own email is not recommended. 

4. Security concerns

Your email defines you. It’s like your ID proof on the internet, your single contact with the digital world. What if it gets hacked? Imagine getting your Social Security Card or driver’s license stolen. 

Having your emails hacked is even worse. Not only does the hacker get your personal information, but all your conversations and interactions will also be accessible. Someone can misuse your email account to send messages to your partners and clients under your name. 

Enterprises have highly-skilled IT teams to keep an eye on such incidents. But what about small businesses? You probably don’t have an IT team looking into your email security, right? And when you host your email, you can’t expect security updates from the provider. All in all, your email is at a high risk of getting hacked. 

Email service providers, on the other hand, offer strong email encryption, multi-factor authentication, spam filter, and virus protection. These companies invest in privacy and security to ensure your data and interactions remain secured. 

Sadly, free services like Gmail and Yahoo aren’t completely secure either. When you sign up for them, you agree to share your private information, including your exchanges and interactions. Thus, these services collect your personal information and use it for targeted advertising.

5. All cookies in the same jar

No matter how renowned your web host is, nothing is certain in the online world. Browse through the best web hosting providers in the world, and they’ll offer 99.99% uptime. Some of them offer 100% as well, but it doesn’t mean your site will be up 100% of the time. There will come a time when your web host’s server will go down. 

If you’ve hosted your email on the same server, your email will also go down. Your connection with the digital world will completely cease. You won’t be able to use your email. Your business will come to a halt.

When you host your email to another server, it doesn’t get affected by your web host. Even if your website goes down for an hour, your email will keep working.

So, what should you do?

Hosting your email is a bad idea if you don’t have the necessary resources, manpower, and knowledge. Setting up an email server, maintaining it, and updating it can be burdensome. Besides, it comes with various security and operational challenges. 

The best pick is a dedicated email service provider like Eltris. Email clients take care of everything ranging from hosting to updates and maintenance. For a small subscription fee, you can get a secure, private, and efficient email experience.

Conclusion: Don’t host your email yourself

As discussed, hosting your email comes with various security concerns and additional costs. But even if these problems didn’t exist, why take the pain of managing a server and the costs and responsibilities associated with it? There are email service providers available that provide cutting-edge email hosting services. 

Eltris, for example, offers flexible, cost-effective, and highly secure email hosting solutions. Check out Eltris now.

How to Use Welcome Emails Effectively for Your Business

Businesses and email marketers often struggle with email engagement rates. Though the average email open rate is 21.33%, most companies hardly manage to achieve half of it. Welcome emails, however, stand out. Different studies suggest different open rates for welcome emails, but the number lies somewhere between 30-60%, significantly higher than regular emails.

However, they’re not so easy to pull off. With almost every company using welcome emails, you need to stand out. In this post, we’ll talk about welcome emails, why you should use them, and some best practices to get the best results. 

Let’s get started.

What is a welcome email?

A welcome email is the first email a company sends to its subscribers or prospects. In most cases, it’s a part of the customer onboarding process that gives the subscriber an introduction to the brand. 

As you can probably speculate, a welcome email is the first impression you can make on a new customer or subscriber. Consider it as being greeted by the gatekeeper when you enter a store. 

Welcome emails can be of a variety of types. They can be simple, straightforward messages, like “We thank you for being a part of our family.” Or you can take it a step further and deliver videos, offers, sign-up forms, or anything that inclines with your brand strategy.

Why use welcome emails?

So, do you really need to take the pain of sending welcome emails to each of your subscribers? Well, the short answer is no. You can survive without sending any welcome emails at all. 

However, don’t scratch your head when your emails get low open rates, and your subscribers readily opt-out of your list. 

Here’s why you should make welcome emails a fundamental part of your email marketing strategy. 

1. Reduced unsubscribes and spam complaints

Just because a visitor has subscribed to your mailing list doesn’t mean he’s eager for your next email. Though it’s hard to estimate a number, an average person subscribes to 20-30 email lists. 

Ask yourself. How many email lists have you subscribed to? Now, how many of them do you regularly engage with?

People tend to ignore most of the brand emails they receive. By sending them a welcome email, you ensure your subscribers remember you. And if you add value in your welcome email, with a video or e-book, you can also pique their interest. When your subscribers are interested in your brand, they’re less likely to tap out of your list. 

2. Improved engagement

As discussed, welcome emails increase engagement levels. They are a perfect opportunity to show your subscribers who you are and how you can make a difference in their lives. Besides, the average open rate of a welcome email is 50-60%, compared to 21.33% of regular emails. 

3. No extra effort

If you’re using an email productivity solution like Eltris, you can use autoresponders to automate your welcome emails. When a user opts-in for your mailing list, the autoresponder will trigger a welcome email response. Therefore, you can enjoy better engagement without putting in any extra time and effort. 

4. Improved customer loyalty

Loyalty is an area of concern for businesses, especially when it comes to email marketing. People will subscribe to your mailing list and opt-out after you send your first email. 

Unsubscribes are a part of email marketing. And acceptable unsubscribe rates can vary from industry to industry. For real estate companies, 0.40% is considered a healthy unsubscribe rate, whereas, in the marketing and advertising industry, anything above 0.09% is high.

The reasons for people unsubscribing from your list can vary. Maybe they’re no longer interested in your product or services. 

But in many cases, people unsubscribe because they could’ve forgotten about you. As discussed, people subscribe to multiple mailing lists simultaneously, so forgetting about a few is no big deal.

But when you send welcome emails, you create an impression. Well-framed welcome emails can embed in your subscriber’s minds, encouraging them to keep receiving emails from you.

Welcome email tips to stand out

Sending welcome emails is not a new trend. Businesses have been doing it for years. So, how do you stand out of the horde? Here are a few tips you can follow. 

1. Be timely: Send your welcome emails promptly. Sending them on the same day is the best. If you send a welcome email after a few days, your subscribers could forget that they subscribed to your list in the first place. 

2. Have a catchy subject line: Show enthusiasm! Your subject line should emanate excitement. Also, make it unique, so it stands out in a crowded inbox. A few good examples are:

  • Yay, You’re Signed Up!
  • Welcome to XYZ!
  • Welcome, John. You’re subscribed. 

3. Greet your subscriber: Personalization is the key to success in email marketing. If you know your subscriber’s name, always address them by their first name in the welcome email. This arouses emotion, as they feel recognized. 

4. What next: Don’t leave your subscribers hanging with a thank you note. Tell them what to expect next. If you send weekly newsletters, tell them that they’ll receive their first newsletter on this particular date and time. If you want them to take action, specify it clearly. 

5. Give them a gift: As discussed earlier, adding value in welcome emails is critical. Send your subscribers a video, e-book, report, offer, or anything that might add value to their lives. Make them feel that subscribing to your list was worth it.

Conclusion: Welcome emails

There’s no right or wrong way to utilize welcome emails. Some companies don’t use them at all, and they’re still doing pretty good. But if you’re a small-medium business, engaging your customers should be your utmost priority. And with welcome emails having engagement rates as high as 60%, it’s something you can’t overlook. So, devise a welcome email strategy and integrate it with your existing email campaign marketing efforts. Check out Eltris for easy and cost-effective email marketing and automation solutions.

What Are Email Campaigns and How They Are Useful?

Email is the simplest tool for business marketing. Traditionally, emails have helped companies generate billions of dollars in revenue. But on the other hand, most businesses struggle with low email engagement rates. Email campaigns are the core of email marketing. They can help your business thrive and reach new heights. But only if you use them in the right way.

Today, we’ll take a look at email campaigns and how you can use them to grow your business.

What is an email campaign?

An email campaign refers to a series of emails sent to multiple recipients at once. In most cases, email campaigns are used in marketing. Companies send emails to their subscribers, providing high-value content or valuable offers. 

In addition to marketing, email campaigns are also useful in sending out an important message or notice to a large number of recipients. For example, companies inform all their subscribers if they’ve changed their privacy policy. 

Email campaigns are also useful in internal communications. Senior executives use campaigns to send notices and information to multiple employees at one time. In a nutshell, an email campaign is a sequence of emails sent to multiple recipients. These campaigns can either be manual or scheduled.

Benefits: How are email campaigns helpful?

Email campaigns are essential for email marketing. If done correctly, they can offer tangible benefits to your business. Here are some benefits of email campaigns. 

Lower costs

Email marketing is one of the cheapest forms of marketing. You don’t need to pay for advertising costs, and you don’t need to incur any print or postage costs. All you need is an email autoresponder system that allows you to create high-performing email campaigns at minimal costs. 

High rate of engagement

You’re able to send emails to your subscribers only because they willingly provided you with their email address. They are already interested in what you have to say, which makes email campaigns highly engaging. 

Although it’s possible to send unsolicited email messages, it’s strongly recommended that you avoid such actions. 

Targeted marketing

Other forms of marketing, like paid advertising, are highly widespread. You’ll get many eyeballs, but most of them won’t be interested in what you offer. This leads to a low ROI. 

As email campaigns are sent only to your subscribers, they guarantee positive outcomes. 

Generate revenue

Email campaigns put your business in an auto-pilot mode. A report from Marketing Week demonstrated that email generates around £29 billion in retail sales every year. 

Email marketing isn’t like other marketing channels where you bombard the prospect with your offer and persuade him through the buyer’s journey. With a compelling pitch and clear call to action, you can drive sales via email with an ROI like no other. 

Easy to set up

Starting an email campaign does not require you to burn the midnight oil. All you need is an email account with a reliable client like Eltris, a subscriber list, and a content strategy. Everything else is automated, so you don’t need to keep checking in on your campaign over and over again. 

Easy to track and measure

Measuring marketing ROI has always been a hurdle for organizations. Deciding upon which metrics to track and how to measure the success of a marketing or advertising campaign is tricky. Thankfully, this is not the case with email campaigns. 

Emails have straightforward metrics. Open rate is the most common, which denotes how many people open your emails. If you’re sending an offer or a sales email, you can simply measure your sales.

Global marketing

Who doesn’t use email, right? If you use other platforms, like social media and search engines, for marketing, your reach gets reduced. For example, some countries don’t use Facebook or Google. But using email is necessary for personal and business communications. Therefore, email campaigns allow you to seamlessly reach a global audience. 

Unparalleled ROI

The email has an ROI of $44 per $1 spent, which is the highest among all marketing channels. If done correctly, email marketing using campaigns can boost your business, grow your brand, and skyrocket your sales.

Email campaign tips to follow

Here are a few tips you should follow for your email marketing campaigns. 

1. Personalize

You’ll often come across the word “personalization” in marketing. Many email marketers think of personalization as merely addressing subscribers by name. 

2. Automate your efforts

Without automation, you’ll not achieve the desired results. Manually sending emails is not only time consuming, but you’ll also miss out intricate details. It’s always better to have a trusted partner to take care of all your marketing needs, and this is where email automation plays a big part. Automating your email campaign not only improves your efficiency but also increases your conversions. 

3. Conduct testing

It is important to know that though email marketing can be highly rewarding, it does not work like a magic wand. If you’re expecting your first email campaign to generate massive sales and revenue, you’re driving on the wrong lane. Email is getting more competitive, and to succeed, you’ll need to constantly improve your efforts. Conduct regular testing, and see what works and what doesn’t. 

4. Cut down promotion

Companies use email for promotion, and it’s good to promote your new products and offers via email. But make sure your entire email campaign doesn’t consist of only promotions. 

The core of email marketing is to provide value to your subscribers. Create a healthy ratio between valuable content and promotion. 80% value and 20% promotion is a good number to get started. 

Conclusion

Email campaigns make up a large portion of marketing efforts for most small businesses. They are cost-effective, easy to create, and have high return potential. 

However, most new business owners and marketers tend to use emails in the wrong way. It’s essential to keep in mind your subscribers’ requirements and create an email campaign strategy accordingly.

Also, check out Eltris for an easy and cost-effective email hosting solution.

What Is an Autoresponder and How Does It Help?

The past decade witnessed some mighty revolutions in the marketing space. Most of the marketing things have been automated, including email. Autoresponders have been out for years, but they were initially used as mere programmed machines for sending “thank you” and “welcome emails.” The times have changed, and now, autoresponder is capable of fully managing an email marketing campaign.

In this article, we’ll take a look at autoresponders. We’ll also discuss what autoresponders are and how you can use them to automate your email marketing efforts.

What is an autoresponder?

An autoresponder is a computer program or service that allows you to reply to emails automatically. It helps you save time by automating your response to all or selected emails. 

Let’s say a new subscriber signed up for your email list. You can either add the new email address in your mailing list, or take a moment and send a thank you note to the new subscriber. 

The second option is always better, because it gives the new subscriber an indication that you recognize and appreciate them. But sending out an email every time a new user signs up can be tiring. 

By enabling an autoresponder, you can automatically send a thank you note once a subscriber opts in for your list. And with triggered and autoresponder emails having a collective open rate of around 75%, automating email responses is something every business should do.

How does an autoresponder work?

At the core, an autoresponder is a program that can send emails automatically. Most autoresponder programs come with customizable settings to give recipients a more personalized experience. Autoresponder-generated emails have a set template, but you can tailor it as per your requirements. 

The most common application of autoresponders is welcome emails sent in response to newsletter signups. When a new subscriber enters his email address, the autoresponder triggers a response and sends an email. You can also configure the content and response time of the automated email to provide a realistic experience to your subscribers. 

Autoresponder programs also allow you to schedule and automate emails, such as newsletters or birthday or anniversary wishes to your subscribers. Some advanced autoresponder programs like Eltris can even enable upselling and cross-selling to automate your sales and marketing operations.

How can autoresponder help your business?

For small businesses, using an autoresponder can make a huge difference in their marketing campaigns. By automating email responses, you can instantly connect with your prospects and customers. Besides, autoresponders also help strengthen your customer service efforts. 

Let’s take a look at some key benefits of using email autoresponders. 

1. Turn visitors into subscribers

One of the best strategies to grow your email list is to offer something of value for free. You can send a free report, an ebook, a free trial, or a free consultation. When a visitor enters his email address, the autoresponder can send him the free item instantly. You can then use the collected emails to continue sending emails. 

2. Build long-term relationships with subscribers

Autoresponders can do more than just sending response emails. You can configure them to schedule a message to a particular subscriber on a selected date and time. Thus, you can send automated birthday and anniversary wishes to your subscribers. This helps you develop meaningful relationships with very little effort. 

3. Continuous, cost-effective marketing

Autoresponders send marketing messages consistently without any need for manual involvement. Therefore, autoresponders can entirely automate your email marketing efforts and provide a high marketing ROI.

4. Easy follow-up

An ineffective follow-up strategy can hurt your business. Businesses often miss out on a few prospects during email marketing campaigns and follow-ups. Autoresponders ensure you don’t miss out on any prospects or customers. 

5. Generate repeat sales

Business owners have a common misconception that customers love trying out new brands. They might try out a couple of new brands once in a while, but most customers prefer staying loyal to a handful of companies. But to generate recurring revenue from customers, you’ll need to constantly contact them. 

With automated messaging, you can send out messages regarding new products and offers to your customers. This way, you can put your business on an autopilot mode and generate consistent revenue. 

6. Get measurable outcomes

Autoresponder programs like Eltris come with powerful tracking tools that help you analyze your campaign performance. You can easily find out which messages are read most by your subscribers, and which aren’t performing well. You can use these analytics to identify trends and tailor your email marketing efforts accordingly.

Email autoresponder tips to follow

If done correctly, email responders can boost customer engagement and drive more sales and revenue. Here are a few email autoresponder tips to follow. 

  • Don’t go overboard: Autoresponders are good only if used occasionally. If you spam your subscribers every day with automated messages, they’ll soon unsubscribe from your email list. 
  • Be relevant: This is pretty much self-explanatory. Make sure the content of your emails is relevant and aligns with the subscribers’ requirements. If they’ve shown interest in Product A, don’t send them offers regarding a completely different Product Q. 
  • Don’t stick to welcome emails: Email autoresponders have come a long way. They’re no longer automated reply machines used to send “thank you” and “welcome” messages. They can now be used to host an array of triggers, such as click and web page visits, to create exciting user journeys. 
  • Stay complaint: With GDPR rules defining data management rules, make sure you’re always on the safer side. Store the subscriber data in secured databases, and allow them to unsubscribe whenever they want to. 

Conclusion

Email autoresponders can add significant value to your business. They can automate your sales and marketing efforts and help you create meaningful relationships with your subscribers. Eltris allows you to set up email autoresponders within 30 seconds.

It’s easy to overdo automatic emails. So, make sure to devise a proper email autoresponder strategy that contributes to your overall business objectives.