Want to increase conversations for your business? Email marketing is the answer. According to the estimation by an analytics firm, there will be over 3 billion email users by the end of 2020. Many consumers prefer receiving emails from companies they have done business with. So, it’s easy to understand why email promotions are important, even for a small business. There are different methods of choosing business email hosting. You can opt for emailing companies called email hosting services.
Email hosting service lets you send, receive, and also store emails on a server that’s been offered by a company. Generally, it comes with additional functionality such as file transfer, folder creation, and template usage.
In case you are wondering if you should use business email hosting, here are a few advantages to consider.
Business Email Hosting Improves Brand Consistency
Apart from making the email address appear professional, using your own domain helps in improving brand consistency. Being a small business, your primary aim of email marketing should be to get recognized.
In simple terms, it can serve as a testament to the brand if customers are quick to associate the products and services to the company name. This is also applicable to email. Inconsistencies in the brand can hamper your attempts to get exposure.
Moreover, a robust brand will make your company assessable to prospective customers or clients. If they are unable to communicate with the brand, you might lose out on conversion that’s important to grow your business.
With email hosting, you can easily handle multiple addresses. For instance, you can create different accounts for support requests, marketing, and general contacts. So, you know you can connect with the right team member when required.
Increases Security of the Inbox
Email hosting will also provide you with the required security. Each feature that comes with is noteworthy. It comes with added measures to protect the email from cyber-attacks such as email spoofing, phishing, and hacking. With this, you will know your business emails won’t be compromised.
An email service that’s well-maintained and has been set up by professional, secure all your data. At some point in your business, you might have to send sensitive data to your customer or your team. Encryption of email data ensures it isn’t intercepted and read by hackers. This is a key security feature of business email hosting.
Email hosting services also offer value-added services like data backup or recovery solutions. Offsite backups, when taken regularly will protect your business from any data loss catastrophe in situations of an intentional file, or email deletion.
Grows with the Business and is Scalable
One of the most important aspects of any business is scalability. With an email server, you can meet both short and long term requirements. This includes increased storage capacity, dedicated customer support, and additional addresses to the domain.
If you have just started with the business and would like to expand in time to come, an email hosting service is the best choice to get a primary point of contact. You can scale the plans as per your business requirement. Also, an email host will offer additional security layers and high-performance.
Based on your email hosting plan, you can also create different accounts. No matter you create new branches to the website or add more employee addresses, it caters to the growing needs of your business. So, your email service will grow with your business.
Improves Business Productivity
If you plan on using just one email platform offered by an email hosting service, you can use the various features it offers. The email platforms come with productivity tools that have been included keeping the small businesses in mind.
For instance, you take the help of a video and audio conferencing service to organize online meetings with your team or clients. Usually, email service will offer cloud-based file storage, collaboration tools, document writing, and much more. A barebone email provider will not be able to compete with the additional features that are provided.
Business Email Hosting Provides More Uptime
Another benefit of an email hosting service is you have guarantees concerning uptime. This serves as a primary difference between a standard free email client and an email hosting solution.
You might not realize but uptime is crucial for a thriving business when it comes to team communications and customer service. For instance, someone is facing an issue that has to be addressed immediately, it is important that it gets to you, instantly. Downtime can lead to delays or loss of emails. This, in turn, can keep you from receiving important information.
To be successful, you have to be reliable and available to the customers when they require your immediate support. A good email hosting service offers a guarantee that ensures you always receive your emails on time.
Available at an Affordable Price and Saves Time
The money that you have to pay for the services and features you enjoy is worth it. You might feel that investing in an email hosting service is not worthy, but once you start using it, you will get to learn about the benefits it offers. It’s available at an affordable price. You can opt for a plan within your budget. There are specific email solutions for small businesses.
Time is valuable, and it is better to spend it on developing your business. Since the email hosting service takes care of the initial setup, general troubleshooting, email migration, etc. You don’t have to waste time or resources to take care of things that aren’t core business.
Bottom Line: Which Business Email Hosting is Best?
Sure there are a plethora of free business email hosting services where you can create an email account, but the benefit of a premium email hosting service like Eltris is extensive. With us, you don’t have to worry about the security and confidentiality of the data you share on your emails. Our basic hosting service is available at an affordable price with a 99.99% uptime guarantee. We are in business since 2001 and serving more than 65000 happy customers for 19 years.